Will Working From Home Stay Once the Chaos of COVID-19 Goes Away?
Your business made it through the world-altering month of March, 2020. It’s been exhausting, it’s been overwhelming, and there’s still a mountain of work to push through, but you made it. You made it! Now that you’re in the process of pulling together a work-from-home environment for your team, you’re starting to notice that resolving […]
How to Write Effectively and Connect with your Audience During the Coronavirus Crisis
As a business owner, you have so much on your shoulders right now, and I’m truly sorry. The word pandemic wasn’t on our agendas while preparing for the new decade. Now, it’s not only on our agendas, it’s consuming our mindsets and informing all our immediate decisions. So in response to the overwhelming burdens you’re […]
A Real Life Example of the “Excite” Stage in the Customer Value Journey
As marketers, our job is to move people through the customer value journey, an eight-step framework that turns strangers into raving fans. The eight steps are aware, engage, subscribe, convert, excite, ascend, advocate, and promote. In this post, I focus on the “excite” stage. I’ll share a personal experience that provides a clear and compelling […]
A Tale of Two Superheroes
Co-Founder Tiffany moves on to her new mission 2020 Update: There have been a lot of big changes since our heros parted ways! PixelMark is now 8 Signal – learn more here. Sometimes it’s best to talk about emotional topics in a straightforward, clear manner. And sometimes it’s easier to make up a parable about […]
The Power of a Custom Website in El Paso
Plus, a big congratulations to Tom Lea Institute’s Adair Margo! It’s no secret that you can’t run an organization in the modern world without a website. But did you know you also need a great custom website to preserve works of art for future generations? Case in point: El Paso’s First Lady Adair Magro, founder […]
Scam alert: Don’t pay this phony bill!
We’ve had multiple clients call us recently because they received a “domain listing” solicitation in the mail. They felt funny about the letter, which was surely designed to look like an invoice, and both came close to paying it. Because that’s part of having a business, right? You pay the bills. You protect your marketing […]
How to Use Your Google Beacon
Who doesn’t love free stuff, right? But if the free stuff is a mysterious package from Google that shows up unrequested, it feels a little weird. Here’s the scoop: Google is expanding its Beacon Project and has been sending out boxes containing tiny white devices and vague instructions to all kinds of businesses. Slightly creepy, […]
Why Don’t I See My PPC Ad?
I made a late-night run to a shady little gas station with blinking fluorescents last night. Though it isn’t the best choice I’ve ever made, it didn’t feel like a choice at the time. It was a need. Now I know what you’re thinking. And you’re right: I have a problem. But have you tried […]
4 Quick Steps to Manage Your Hospital Facebook Page in Just 15 Minutes a Day
[su_youtube url=”https://www.youtube.com/watch?v=9fMnvru8H8s”] Build your social media presence in 15 minutes a day “I stay away from Facebook. I don’t have time to learn how to manage a page, and I hear people waste too much time and money without getting results.” It’s not the first time I’ve heard this. When you are a busy and […]
Don’t Sell Yourself Short: The Art of Internal Communications
You’ve been queasy about presenting your team’s annual review all week. Not that you have anything to be nervous about — you guys are killing it! Nevertheless, as pens click, slideshows flash, and each department has their turn, your palms sweat. Your heart rate spikes. You’re next. Your nerves reflect your insight into how important […]