Hello, fellow entrepreneurial spirits and marketing nerds! Ruben here, your friendly neighborhood founder of 8 SIGNAL. Here at 8 SIGNAL, we pride ourselves on our distinct (yet adaptable!) approach to marketing. We’re well-versed in the EOS framework and principles because we’ve seen how awesome they are (#NotAnEOSAffiliate), and we help
Jorge Najera, owner and operator of Synaxis Coffee, knows all there is to know about a cuppa joe. But when it came to marketing and getting his business to run like a well-oiled machine, he needed a bit of help. As you probably know (because we talk about it all
Here’s a question for you: How many movie plots involve someone who’s unhappy with some part of their life — but then something happens that changes everything (for the better)? The ugly duckling turns into a beautiful swan. Neo goes from a computer hacker to a humanity-saving bada$$. Shrek goes
Here at 8 SIGNAL, we believe the Customer Value Journey is *kind of* a big deal. Using this framework has the potential to take your business to the next level and turn total strangers into raving fans who want to tell everyone about your services — all by building meaningful
Alicia is in leadership with a non-profit organization. She’s passionate about the organization’s mission, and they’re making an impact on their community. Alicia is keenly aware that this isn’t a “one-woman show” — the non-profit’s donor base is the backbone of the organization. But… COMMUNICATION. IS. HARD. Alicia struggles with
If you know me, you know that two things I can get totally caught up in are marketing strategy and video games. And the EPIC new Legend of Zelda game I’ve been playing (a *little* too much lately) actually illustrates something else I’m kind of obsessed with: helping businesses determine
