Here’s a question for you: How many movie plots involve someone who’s unhappy with some part of their life — but then something happens that changes everything (for the better)? The ugly duckling turns into a beautiful swan. Neo goes from a computer hacker to a humanity-saving bada$$. Shrek goes
Here at 8 SIGNAL, we believe the Customer Value Journey is *kind of* a big deal. Using this framework has the potential to take your business to the next level and turn total strangers into raving fans who want to tell everyone about your services — all by building meaningful
Alicia is in leadership with a non-profit organization. She’s passionate about the organization’s mission, and they’re making an impact on their community. Alicia is keenly aware that this isn’t a “one-woman show” — the non-profit’s donor base is the backbone of the organization. But… COMMUNICATION. IS. HARD. Alicia struggles with
If you know me, you know that two things I can get totally caught up in are marketing strategy and video games. And the EPIC new Legend of Zelda game I’ve been playing (a *little* too much lately) actually illustrates something else I’m kind of obsessed with: helping businesses determine
People can get SUPER creative with job descriptions. Like this one for a construction worker (or “Construction Chaos Engineer”): A college professor: An orchestra percussionist: We’ve talked before about the role of and qualifications for a great fractional chief marketing officer (Fractional Chief Marketing Officer): If that sounds like a
Your business is growing. You know that you need marketing help, but it can be very confusing to decide which direction to take. Does your business need to hire a full-time marketing person? Do you need a Fractional Chief Marketing Officer (fractional chief marketing officer)? Or will you be fine
