Selecting a color palette for your website
The colors used in your website should match or compliment the colors in your logo. Check out this blog post for tips on selecting colors that work well together. You can also read this post on the psychology of color to help guide your choices. You will be selecting three main colors for your QuickLaunch […]
Writing your Unique Selling Proposition
Your USP answers a basic question: “Why should I do business with you versus every other option, including doing nothing?” It’s more than just a slogan or a tagline. Here are USP examples we featured on our blog: “Fresh, hot pizza delivered to your door in 30 minutes or less, guaranteed.” – Domino’s Pizza “When […]
How to Write Benefits Statements for Your Business
Benefits: Tell visitors about your benefits, not your features Want your website to really shine? Then focus on the benefits customers gain from working with you rather than just the products and services you offer. Before you jump in and begin writing the content for your website, it’s important to make sure you can clearly […]
How to pick a domain name
“Remember that a person’s name is to that person the sweetest and most important sound in any language.” Dale Carnegie Just like selecting a name for your business, picking the perfect domain name for your business is a big step. For many of us, it can mean days, weeks, or even months trying to come up with the […]
Effective Facebook Post Strategies You Can Take to the Bank
All this Facebook talk got me thinking: how can you create an effective Facebook post that’ll get you a ton of likes, shares, and comments? After all, that’s what every social network is after: the shares, likes, comments, retweets, regrams, etc. I decided to run a little experiment on my personal Facebook account to show […]
Everything You Need to Know About Boosting Posts on Facebook
19 days, 6 hours, and 20 minutes. That’s the amount of time I’ve spent on Facebook since I first joined the social network in 2009, and that’s estimating it with a humble use of 10 minutes per day. That’s just half the median: according to Business Insider, we spend an average of 20+ minutes per […]
Facebook Advertising: Does It Really Work?
What’s the first thing that pops into your mind when you hear the phrase “social network”? Facebook. According to AdWeek, Facebook has over 1.59 billion active user accounts, making it the biggest social network in the world. To give you some perspective, the next most used network is Instagram with just 400 million users. If […]
8 Signal’s Top Client Redesigns
Hopefully you’ve been following the story of 8 Signal’s own website redesign and relaunch this month and maybe even picked up some ideas along the way! This week we want to share the stories of four of our clients who came to us in need of a redesign — all for different reasons and with […]
Content Over Design. How Design Enhances Our Message and Our User Experience
After we determined what content needed to be updated, it was time to put our mad design skills to use. Content first. Design second. Do you have an opinion on this? It kind of sounds like a “chicken and the egg” argument: which came first?When it’s time to create your website, debating the chicken and […]
Making the Marketing and Design Process as Painless as Possible
8 Signal’s website redesign and relaunch gave us a chance to experience our own customer service. A close friend and financial advisor often reminds me, “La tortuga siempre gana,” or, “The tortoise always wins.” In English, you will recognize that this quote refers to the fable of the tortoise and the hare. We often restate […]