When you’re a Visionary or Integrator staring down a marketing strategy that isn’t working (and aren’t sure why), it’s easy to feel alone and overwhelmed. Damita Davis, the CMO at My Domono, was in that boat. She had an innovative product. The company was in a high-pressure phase and trying
Andrea Perales eats chaos for breakfast. As the founder of ACP Enlightening and a fractional Integrator, she spends her days turning business owners’ chaotic visions into reality using the Entrepreneurial Operating System (EOS). She’s a closer. When she’s talking with a potential client, she clearly shares ACP’s value. But getting
Leo Feuerstein, the CFO and Operations Manager over at Western Precast Concrete, is a guy who understands structure and the value of a strong foundation. His company has been literally building the underground infrastructure of El Paso for 80 years. 8 SIGNAL has been working with Western Precast for over
They say if you can make it in New York City, you can make it anywhere. In “the city that never sleeps,” there’s no time for marketing that doesn’t drive traction. Jim Simari runs Harlem Property Management in New York. He knows the Big Apple hustle better than anyone. But
When it comes to marketing strategy, do you ever feel like you’re just throwing spaghetti at the wall to see what sticks? Hannah Smolinski at Clara CFO Group felt that. She’s a financial powerhouse, strategic with her clients, and runs an optimized “EOS ship” in her business. But when it
Ever heard the proverb about the shoemaker’s children going barefoot? Basically, it’s a saying that calls out the tendency to do a GREAT job solving others’ problems… while having a blind spot to our own. The shoemaker makes shoes for everyone else, all the while his own “baby childrens” are