Watch out for the curveball when pitching marketing services in El Paso. A lesson from an email sent to a potential client
Curveball: a type of pitch in baseball thrown with a characteristic grip and hand movement that imparts forward spin to the ball causing it to dive in a downward path as it approaches the plate. Its close relatives are the slider and the slurve. Thank you Wikipedia. We sent out an email that explained that […]
How To Redesign Your Website In Record Time Without Cutting Corners – 8Signal.com’s Redesign
Today we explain how 8 Signal had to take the short view and the long view at different times in our business. On the day of July 4, 1776, fifty-six delegates adopted and signed the Declaration of Independence, formally acknowledging a long-standing conflict and drawing a line in the sand. But did you realize that […]
Putting Power Back in the Client’s Hands
How 8 Signal helped one client put power back in their message Have you ever heard the maxim that insanity is doing the same thing over and over again and expecting a different result? Sometimes in business you are doing the same thing over and over again because that is all you know how to […]
How to Write an Effective Ad
Tips on How to Write an Effective Ad From an Ad Pioneer Let me tell you a little about Rosser Reeves. He was born in 1910 and got into advertising by accident, according to Ad Age. As an advertising executive, Mr. Reeves quickly became “a brilliant theoretician of sales techniques” and a pioneer of TV […]
How to Write an Effective Benefit Statement
Updated 2/2018 I remember my first job, sales associate at the mall. The job description was just a hair short of saying “follow the customer around and — for the love of god — sell!” As time has passed and I’ve gained experience, I’ve learned that pushing a sale almost never works. The key to […]
Marketing 101: Defining Your Target Market
How To Identify Your Customer’s Core Needs by Defining Your Target Market Skee ball. The name in itself may not mean much to you, but it is one of the most common arcade games ever. The game’s objective is to collect as many points as possible by rolling a ball up an incline to get it […]
How To Write a Successful Blog and Get More People to Read It
Type. Type. Type. You keep writing content but your audience size seems to have reached a plateau — the shares and “likes” are always the same three people. Three thumbs up and two shares? It’s the worst. Who’s with me? I mean, you already decided to blog. You must be thinking, “Can’t I just […]
What to Write About on Your Blog
What to Write About on Your Blog I’ve talked to you about the importance of content marketing and having a blog. It is still one of the best ways to spread the word about your website and place yourself as an expert in your industry. Content marketing is not just about sending out generic blog […]
Content Marketing: The Blog
7 Tips to Increase Sales with a Perfect Blog Just yesterday I was browsing through the thousands of titles in Netflix, marveling at its success. A streaming service that lets you watch your favorite movies and TV series in the comfort of your own home, with zero commercials. Netflix has had the right idea for […]
Advertising Done the Right Way Makes All the Difference
Advertising Done the Right Way Makes All the Difference Lately, watching the Super Bowl has become more about watching the ads than the game. Let me ask you something — do you remember the first big play of the game? I’ll refresh your memory. It was the first quarter, 6 and a half minutes left […]