Is Your Marketing Working? The Importance of Marketing Analytics
Updated 2/2018 If you don’t know what’s broken, you won’t be able to fix it. Can you imagine going to the doctor and getting the wrong diagnosis?Doctors have to be extremely careful in their analysis and diagnosis. After all, lives are on the line. If they’re not sure how to proceed just by examining the […]
Managing Your Marketing Budget is About Outsmarting, not Outspending
This happened to me many moons ago in college: I arrived at school, books in my backpack, laptop in my hand, ready to take on the world. Or so I thought. I sat down and asked the girl sitting next to me if we had any homework or assignments pending. She stared at me for […]
Do You Really Have Control Over Digital Assets?
Have you ever found yourself locked out of your own house? I get locked out ALL. THE. TIME! Sometimes Ceci is putting the baby to sleep and can’t hear me knocking on the door, and sometimes she’s not even home. Whatever the reason, the result is always major frustration. It makes me late for meetings, […]
To Do It Yourself, or Not – Is a DIY Website Right for You?
7 questions to ask yourself before taking on a project Everyone loves a good do-it-yourself project, and we live in a time when we can find out how to create anything we want in a matter of minutes. There’s a plethora of step-by-step videos and articles to choose from. I swear, as I was writing […]
8 Signal’s Favorite SEO Blogs, Resources, & Tools
“Space: The final frontier” I confess I’m a bit of a science geek, and outer space fascinates me. I grew up watching sci-fi movies and TV shows like Star Wars and Star Trek, and I always wondered about space travel and exploration, to “boldly go where no man has gone before.” Naturally, I was very excited […]
The Best Writing and Content Marketing Resources You’ll Need
Content marketing is one of the most important and successful marketing strategies of our day. This is because of its tight connection to other strategies like SEO, conversion optimization, social media, and even design! Success in content marketing isn’t a straight, linear path. There are obstacles that you’ll likely run into as you figure out […]
Back to School: Marketing 101
Try to picture this: it’s the morning of the first day back to school, the family is around the table having breakfast, and the kids aren’t thrilled about going back. I had to do something to get them excited. Me, in my best motivational speaker voice: “OK gang! Who’s ready to go back to school?!” […]
Improve Your Free Trial Offers Right Now
In olden times, potential customers called a vendor to arrange a meeting, a demo or trial would be scheduled with a sales rep, and, assuming he was the best in the business and convinced the client, negotiations about the price and quantity would get started. Well, no one’s missing those “good ol’ days” of door-to-door […]
The Irresistible Offer: Everything You Need to Have a Thriving Gym
Recently I got asked by a client: “How do you bring in the right clients to build upon the community of our gym? Do you use social media marketing, Facebook ad campaigns, word-of-mouth or face to face contact?” I thought it was a very good question that needed more than my email reply. I decided […]