Why Blog is a 4-Letter Word: Business owners who cringe at content marketing
When speaking with clients about Search Engine Optimization, the conversation inevitably comes back to content marketing. In the modern definition of content marketing, most business owners interpret immediately think, “Oh, great, now you’re telling me I need a blog.” Follow the thought process far enough and it comes to a blazing halt at the mountain […]
The Day Bad Design Destroyed the Universe
You probably heard, Steve Harvey and Miss Colombia were recently the victims of bad design. If you ask me, it was pure marketing genius that he crowned the wrong contestant. Marketing skeptics like me are wondering if MAYBE it was done on purpose. After all, Miss Universe hasn’t gotten this much press in decades! Within […]
A Fun and Honest Website Design for Desert Devil CrossFit of Las Cruces
A few of you have been curious about what kind of work we’re up to lately. It made us realize we’re doing a really poor job of sharing our work! In all honesty, in the early days I was a bit paranoid about competitors seeing what we were doing and trying to steal ideas or […]
Email Marketing – What a 5 Year Old and Star Wars Can Teach Us About Consistency
My son, Little Ruben, turned 9 last week. Time flies. When he was 4 years old, a classmate in Picacho Hills Elementary was fixated with everything Star Wars, especially The Imperial March song. Bom bom bom bombombom. Every single day, Ruben would come home talking about Daniel and Star Wars. Five years later, Ruben is […]
Servicio de MercadoTecnia: “Un trato personalizado” – Hector Santana, Rio Grande Urology
Confio en ustedes y sé que no necesitan supervisión constante. La atención personalizada y el efecto que le ha dado Tiffany al contenido a sido muy detallada y específica. Se nota que hay un interés de parte de ustedes en estar empapados en nuestro negocio. Aunque 8 Signal no cuenta con un título médico, demostraron ser tan detallados que dejan la impresión como si Rio Grande Urology fuese negocio de ustedes.
Outsourced Marketing: “I knew 8 Signal would provide highly personalized attention” – Hector Santana, Rio Grande Urology
I knew 8 Signal would provide highly personalized attention and be highly motivated to do a great job. I didn’t really have any reservations in hiring 8 Signal. When Ruben contacted me, I was ready for change. I was motivated to hire them because they are a new company. I knew that they would provide […]
“We really value how streamlined our marketing has become” – Tommy Tinajero
8 Signal helps us spend time on the tasks that are going to be most effective for us. Since we started working with 8 Signal there’s been a definite growth in the number of people who are paying attention to us and the people we are reaching has grown. Our marketing has become more streamlined. It’s not haphazard and it’s not an insurmountable task. It’s something that makes sense and it’s not hard for us to manage.
Google My Business: Our 4-Step Guide to Setting It Up Right the First Time
Do you Google? Most people don’t search the internet anymore. They Google. It’s become a verb for about 87% of the world’s internet browsing population (full-disclosure: I made that statistic up). What about your local business? If your business is online or brick and mortar, like it or not, you need Google. It’s estimated that globally over 66 percent of desktop users and a whopping 92 percent of mobile users are using Google as their primary search engine.
The Culture War of Becoming a #Girlboss
Sophia Amoruso has made the news a lot recently. Her company, Nasty Gal, was named as “fastest growing retailer” by Inc. magazine in 2012. And her 2014 book #GIRLBOSS was a New York Times Bestseller. #GIRLBOSS is the story of Amoruso’s unlikely climb from a dumpster diving, shoplifting anarchist, to the founder and CEO of a multi-million dollar online fashion retailer with over 350 employees. We need more girl bosses who overcome the odds.
Here’s an Example of a Curated Blog Post
6 Ways to Build an Audience Without Writing a Word… Tiffany shared the importance of having a content marketing strategy. Strategy #5 was definitely my favorite: curated articles. It’s so easy, even I can do it! Don’t believe me? I was in the middle of very important work, and as is often the case, my attention span lasted about 2 minutes and 12 seconds, before getting distracted in my inbox. One of the emails caught my attention for like 2.5 seconds…