So You Need a Blog: How to Build a Content Marketing Strategy
Twenty years ago, a business owner only had to worry about the big three when it came to allocating advertising dollars: Print, Television, Radio. Today’s business owners don’t have it quite so easy. With the explosion of digital technology, there are now an infinite number of ways to spend your advertising dollars. That’s why it’s so important to have a detailed, well-researched marketing plan for your business.
What Should You Do When You Lose a Really Good Customer
This is the post I wish I never had to write. It’s never fun when you lose a client. Especially painful when you lose a great client. That’s exactly what happened to us last month, just before going on vacation, no less. I took some time off during my time off and reflect on what happened and ask myself… “What went wrong?” It’s been therapeutic to write it, and we hope you find it useful and get some takeaways to help you in your business.
Website Hosting: How embarrassing… This almost never happens!
Last night at about 4pm, I decided to knock off work a little early to take my 4-year-old to the pool. His older brother had his tonsils out last week, so he hasn’t gotten much attention lately. We enjoyed an hour of sunshine, cool water, and mother/son bonding at the pool (ok, maybe I took my laptop with me and worked part of the time, but he enjoyed swimming for an hour!). That’s when I received this message…
Free Website Review: expatflat.ru – 6 Takeaways For Your Business Website
Asking us to review his site was like asking a kid to go to Toys R Us and play with his favorite toys. Marketing is a switch that’s always on. In church, I think how Jesus was the most skillful marketer. Driving down I-10 in El Paso, I wonder “what the hell some creative type was thinking when they designed that billboard?”
Saying, “goodbye Dick” to a car dealer and an El Paso advertising icon
I watched a lot of television as a child. Probably too much. While there aren’t many benefits to watching TV, it did make me a student of advertising. At an embarrassingly early age, I could sing the jingles and recite slogans for many local El Paso’s businesses. That’s why I was saddened to read of Dick Poe’s death. Mr. Poe was influential in so many ways in the El Paso community. He’s described as a mentor, father, business owner, friend, supporter of Special Olympics and United Cerebral Palsy, and a caring employer.
Why Should I Have A Marketing Plan?
Marketing… It might as well be a four-letter word or a foreign language. Even El Paso web design and marketing agencies sometimes get this wrong. An established medical clinic in town hired a local digital marketing agency (by the way, it wasn’t 8 Signal) to manage their social media and content. The marketing agency was very consistent in the services they provided. The problem wasn’t the consistency, far from it.
Website security threats and how to keep your site up to date
Remember Fred, the Dunkin’ Donut guy? I remember “Fred” well from my childhood. Every time we’d drive by the Dunkin’ Donuts on Mesa St. in El Paso, we’d yell, “It’s time to make the donuts!”, and beg for a donut. Because let’s be honest, there’s nothing like a fresh donut! And who wants to bother with making their own donuts. I want to eat the donut, not make the donut. So what do fresh donuts have to do with website security?
How to Write an About Us Page That Sells
My in-laws are huge Carly Simon fans. I’m sure it was at their house that I first heard Carly Simon’s, “You’re So Vain”. My dearest sister-in-law probably played it for me while Ceci and I were still dating. A completely erroneous judge of my character as far as I’m concerned. But please don’t look too closely at the last four short sentences. Actually, please do, because it’s riddled with a disease called me-itis (I just made that up).
Google is getting ready to crack down on website that aren’t mobile-friendly!
Google is getting ready to crack down on website that aren’t mobile-friendly! Does your website have wheels? Google knows your customers want the freedom to visit your website at anytime and on any device, just like a 16-year-old basking in the freedom of her first car. Desktop computers are no longer the standard for internet usage. Your prospective clients are most likely accessing your website from mobile 60% of the time!
Doing a Website Redesign for the Wrong Reasons?
Recently I ran across an article from Marketing Sherpa addressing the website redesign for a local business. This made me think, when is a website redesign the right approach? It’s difficult not to be biased when someone asks me if they should redo their website. After all, that’s one of the services we provide. Yet I realize it’s important to not be a carpenter who tries to solve every problem with a hammer.