Online Reputation Management: What You Should Know
What is online reputation management, really? When you think of it, what definition comes to mind? Wikipedia’s definition is this: “The influencing and the control of an individual’s or business’s reputation. In other words, your reputation is simply the beliefs and opinions that are generally held about you or your business.” It’s what people are […]
Make Social Media Work for You
The social media holy grail I remember watching Indiana Jones and the Last Crusade for the first time. I was on the edge of my seat the whole film, and I still think it might be the best movie in the original trilogy. We got to meet Indy’s dad, and everyone was after the holy […]
Your Ultimate Guide to E-Commerce
Have you ever walked through seemingly endless aisles in a store just to end up not finding what you were looking for? You’re not alone. Just last week, I found myself in a bookstore with great company, helping her look for a book by famous author Albert Espinosa. After an hour or two of browsing […]
What Everybody Oughta Know about Local Search Engine Optimization
A company can have the best business ever, but that won’t matter if it doesn’t get discovered. Have you heard that famous saying “a business without SEO is like a car without gas”? It is absolutely vital that businesses keep an easy-to-discover presence on the web. If a business is not discoverable, then it won’t […]
Email Marketing: The Most Underrated and Underused Tool in Your Arsenal
Email Marketing: The Most Underrated and Underused Tool in Your Arsenal Facts and Stats You Need to Know Attention business owners: Email marketing is more alive than ever. If your inbox looks something like the photo on the right, you may already be aware of that. In an article in The Atlantic, computer engineer Raymond […]
Remarketing gives you a second chance at a first impression
Now you can follow your audience without feeling like a stalker Remarketing, a type of behavior marketing, is one of the latest trends in online advertising. I personally experienced remarketing very recently when I needed to replace a pair of old shoes. I went shopping on Amazon, saved five pairs I really liked, and told […]
What Everybody Should Know About Google AdWords
7 Tips on how to stay relevant and on page one of Google search results You might be asking yourself… What exactly is Google AdWords? Put simply, Google Adwords are the ads at the top of the search results that show up at the very moment that your customers search on Google for the products […]
A Professional Website in 5 Days without the High Price Tag?
You’ve come to terms with it. You need a website. You’re not really sure how to go about getting one, or who to talk to. So you reluctantly start the process because you know “every business needs a website” or one of your prospects went with your competition because they actually had a website. Very […]
8 Signal Client Highlight: Las Cruces Magazine
Las Cruces Magazine Publisher, Morgan Switzer-McGinley, Put Her Trust in 8 Signal – Did We Deliver? When Morgan Switzer-McGinley took over as publisher of Las Cruces Magazine in 2012, she inherited a website that was operational but outdated in both design and function. She did her best to make improvements to the site but found […]
Unique Selling Proposition: Why Should Anyone Do Business with You?
Unique Selling Proposition: Why Should Anyone Do Business with You? The name Dan Kennedy may not mean much to you. But for me, Dan Kennedy was my introduction into the world of marketing. His marketing preference is that of direct response marketing. Think mail order catalogs, infomercials, and ads jam-packed to the brim with information. […]