Last week Tiffany shared the importance of having a content marketing strategy and without pulling your hair out.
Strategy #5 was definitely my favorite: curated articles.
It’s so easy, even I can do it! Don’t believe me?
I was in the middle of very important work, and as is often the case, my attention span lasted about 2 minutes and 12 seconds, then I gravitated to my email inbox to look through the newsletters I subscribe to.
One of the emails caught my attention for like 2.5 seconds:
6 Ways to Build an Audience Without Writing a Word. Oh yeah! that’s my cup o’ tea!
So here’s the post and some of my thoughts, too.
- Use visuals: Pinterest, Instagram, and some Facebook posts are excellent examples
- Videos: They don’t have to be that fancy. Thanks to a tip from Tommy at Responsive Learning, we’ve been using Screencast-o-matic to record our screens, and sometimes our faces, to do quick little video explanations like on this blog post where Tiffany explains Google search results.
- Podcasts: I admit, this isn’t at all appealing to me, but it’s the perfect fit for others. John at School Climate Institute recently started a podcast where he has great interviews on awesome topics about bullying and, you guess it, school climate issues. If you know teachers, you should totally send them to this podcast, Edspiration.
- Webinars: Here’s something that I’ve never done but hope to do one day. Jeff Bulas calls these “a strange beast that sit somewhere between podcast, video and live event.”
- Events: This is something that is also on the horizon for us. Keep your eyes open for an upcoming workshop that Tiffany and I will be putting on that’s all about developing your own content marketing strategy. Recently, David of SICFIT El Paso hosted a dinner event for some of this clients, just to say thank you to them.
- Curation and aggregation: And finally we come to my favorite! You are reading an example of a curated blog post. ‘nough said on curating! In simpler terms, aggregation is basically compiling a list of really interesting news that you share with your audience.
There you have it. 431 words in 21 minutes and 11 seconds (tracked with www.toggl.com), and I got to provide some valuable content to our clients and anyone that reads this blog post. Wow!
If 8 Signal provides you with web support, than the only other step is to send us a copy of your curated blog post and up it goes, live on your website.