The Power of a Custom Website in El Paso

website example el paso

Plus, a big congratulations to Tom Lea Institute’s Adair Margo! It’s no secret that you can’t run an organization in the modern world without a website. But did you know you also need a great custom website to preserve works of art for future generations? Case in point: El Paso’s First Lady Adair Magro, founder […]

El Paso’s Tom Lea Institute Launches New Website and a Gourmet Dinner

The Tom Lea Institute launched a stunning redesign of its website,, to provide visitors, art lovers, and history buffs with enhanced access to the story and work of El Paso’s renowned artist Tom Lea. The new website is also the best place to learn about exciting events, like this month’s “Made in El Paso! […]

Case Study: Creating an Artful Website for the Tom Lea Institute

About Tom Lea Institute TheTom Lea Institute in El Paso is a non-profit organization that celebrates and shares the art and writings of renowned artist Tom Lea. They are dedicated to developing new audiences and strengthening existing relationships with art, education, history, and literary constituencies through their events, tours, and website.azine. October is nationally recognized […]

Your Way to a Professional Website: To DIY or Not to DIY, That Is the Question

There is a time and place for everything, there are fixes and do it yourselfers that are best left to the professionals. When it comes to your website, there are several factors that will determine whether you need a fully custom website, designed from scratch; or if a do-it-yourself option like Wix, Weebly, or Squarespace […]

Case Study: Grant Norsworthy

Grant Norsworthy went from website nightmares to web development success! When Grant realized he needed a website, he started working alongside a sole-operator website developer. There was always a bit of a miscommunication problem, and the developer had expectations for the website that didn’t line up with Grant’s vision. In the end they came to […]

To Do It Yourself, or Not – Is a DIY Website Right for You?

7 questions to ask yourself before taking on a project Everyone loves a good do-it-yourself project, and we live in a time when we can find out how to create anything we want in a matter of minutes. There’s a plethora of step-by-step videos and articles to choose from. I swear, as I was writing […]

PixelMark’s Top Client Redesigns

Hopefully you’ve been following the story of PixelMark’s own website redesign and relaunch this month and maybe even picked up some ideas along the way! This week we want to share the stories of four of our clients who came to us in need of a redesign — all for different reasons and with different […]

Content Over Design. How Design Enhances Our Message and Our User Experience

Content Over Design

After we determined what content needed to be updated, it was time to put our mad design skills to use. Content first. Design second. Do you have an opinion on this? It kind of sounds like a “chicken and the egg” argument: which came first? When it’s time to create your website, debating the chicken […]

Making the Marketing and Design Process as Painless as Possible

PixelMark’s website redesign and relaunch gave us a chance to experience our own customer service. A close friend and financial advisor often reminds me, “La tortuga siempre gana,” or, “The tortoise always wins.” In English, you will recognize that this quote refers to the fable of the tortoise and the hare. We often restate this […]