Crafting Your Message Part I: The Unique Selling Proposition With Examples of Effective USP-based Ads
Most marketing messages are boring, shy, and frankly, ineffective. To stand out in this sea of blandness, you need to craft a compelling message that will capture the attention of your target market. The message in your ads needs to be more than name, rank, and serial number. If you look at the structure of […]
Do You Know Your Ideal Customer?
One day Alice came to a fork in the road and saw the Cheshire cat up in a tree. “Which road do I take?” she asked. “Where do you want to go?” was his response. “I don’t know,” Alice answered. “Then,” said the cat, “it doesn’t matter which way you go.” “ — so long […]
Go Behind the Scenes With AWRS’s Google PPC Campaign
“Pay no attention to the man behind the green curtain!” Like the Wizard of Oz, many “gurus” like to hide behind a curtain so you are kept in the dark about what they do. They are afraid you will learn their secrets and do the work yourself — or worse, they don’t know what they’re […]
8 Signal Client Highlight: Alloy Wheel Repair Specialists
Read success stories from our clients: AWRS. “Before 8 Signal, we didn’t know what was working. You took the pressure and heachache off of us and you guys did your thing. The results speak for themselves: you’ve helped us. Nothing had worked like this.” Ah, kids. They grow up so fast. One day you’re teaching […]
Is Your Marketing Working? Keep Your Marketing Accountable.
2017 is fast approaching and business owners are taking a look at their numbers. It’s time to take stock of yours and your marketing should not be the exception. So, is your marketing working? You already know the importance of marketing analytics, but are you keeping your marketing accountable? Recently we sat down for lunch […]
Stop Wasting Money! How to Avoid These 4 Common Mistakes In Your Marketing Budget
How many times have you gone to the store, walked by the ice cream, and picked up a pint … or ten? You’re sure you’ve run out at home, only to find out that you still have several in your freezer. Oh well, more creamy goodness for your cheat meal on Saturday! 😉 We see […]
We Love Our Clients!
This week we are sharing the stories of a few of our clients that we are doubly thankful for. We love having them as clients, but we also love that they are all working hard to make their communities a better place. We are privileged to be associated with each of these unique organizations!
Is Your Domain Name the Digital Asset Most Important To You?
Ceci and I moved this past weekend, along with our small tribe: Little Ruben, Santiago, Adan, Carmela, and Joaquin. You can probably imagine why we moved. We were running out of room! So we went from a 3-bedroom to a 4-bedroom, though Tiffany suggested a 5-bedroom would have also been a good option! Even so, […]
How the Internet Has Revolutionized Marketing
I still remember the first time I bought a car—well, technically I wasn’t buying, but I tagged along when my dad went to buy his. I couldn’t have been more than 12 years old. I was following my father closely as we walked onto the car lot, and it wasn’t too long until we had […]
The One-Page Marketing Plan is One More Way to Avoid Wasting a Business’s Hard Earned Money
Can you imagine going to your doctor, having her tell you her diagnosis and that she may need to do some more tests, but then having her say: “You know what? Let’s just wing it.” Or imagine you’ve boarded a plane, and you hear the pilot through the PA: “Ladies and gentlemen, this is your […]