The Tom Lea Institute launched a stunning redesign of its website, www.tomlea.com, to provide visitors, art lovers, and history buffs with enhanced access to the story and work of El Paso’s renowned artist Tom Lea. The new website is also the best place to learn about exciting events, like this month’s “Made in El Paso! […]
After we determined what content needed to be updated, it was time to put our mad design skills to use. Content first. Design second. Do you have an opinion on this? It kind of sounds like a “chicken and the egg” argument: which came first?When it’s time to create your website, debating the chicken and […]
8 Signal’s website redesign and relaunch gave us a chance to experience our own customer service. A close friend and financial advisor often reminds me, “La tortuga siempre gana,” or, “The tortoise always wins.” In English, you will recognize that this quote refers to the fable of the tortoise and the hare. We often restate […]
You’ve come to terms with it. You need a website. You’re not really sure how to go about getting one, or who to talk to. So you reluctantly start the process because you know “every business needs a website” or one of your prospects went with your competition because they actually had a website. Very […]
Las Cruces Magazine Publisher, Morgan Switzer-McGinley, Put Her Trust in 8 Signal – Did We Deliver? When Morgan Switzer-McGinley took over as publisher of Las Cruces Magazine in 2012, she inherited a website that was operational but outdated in both design and function. She did her best to make improvements to the site but found […]
You probably heard, Steve Harvey and Miss Colombia were recently the victims of bad design. If you ask me, it was pure marketing genius that he crowned the wrong contestant. Marketing skeptics like me are wondering if MAYBE it was done on purpose. After all, Miss Universe hasn’t gotten this much press in decades! Within […]
A few of you have been curious about what kind of work we’re up to lately. It made us realize we’re doing a really poor job of sharing our work! In all honesty, in the early days I was a bit paranoid about competitors seeing what we were doing and trying to steal ideas or […]
Remember Fred, the Dunkin’ Donut guy? I remember “Fred” well from my childhood. Every time we’d drive by the Dunkin’ Donuts on Mesa St. in El Paso, we’d yell, “It’s time to make the donuts!”, and beg for a donut. Because let’s be honest, there’s nothing like a fresh donut! And who wants to bother with making their own donuts. I want to eat the donut, not make the donut. So what do fresh donuts have to do with website security?
Recently I ran across an article from Marketing Sherpa addressing the website redesign for a local business. This made me think, when is a website redesign the right approach? It’s difficult not to be biased when someone asks me if they should redo their website. After all, that’s one of the services we provide. Yet I realize it’s important to not be a carpenter who tries to solve every problem with a hammer.