8 SIGNAL Proven Process to a Marketing Happily-Ever-After
Are you looking for a marketing growth strategy that’s actually proven to work? Here at 8 SIGNAL, we’ve spent years developing just that — and let me be totally biased and tell you: It’s something special. Something TOTALLY different from your average, cookie-cutter marketing approach (Gross, who wants that?). In this approach, we help you […]
Three Ways You’re Throwing Away Money by Not Having a Level 10 Meeting
“You know what I love? Wasting money!” — says literally NO ONE. But a lot of businesses throw away their hard-earned cash without even realizing it! Boring, inefficient meetings aren’t just a waste of time — they’re a waste of money and potential as well. But an EOS Level 10 Meeting (L10) can change all […]
3 Reasons Why a Fractional CMO Might Be the Best Hire You Haven’t Made (Yet!)
Life is full of deep questions. What’s the meaning of life? How do I find my purpose? What is a fractional CMO, and why should I hire one instead of a full-time CMO? Well… you probably weren’t asking that last one. But it might be EXACTLY the right question to ask if your business needs […]
Why I Quit My 8-5 Job and Started a Fractional CMO Marketing Company
Hey there! I’m Ruben, the formerly unemployable founder of 8 SIGNAL (that’s *mostly* a joke, but being outspoken with lots of ideas never made a great employee)! A little about me: I was raised in a Mexican household where business and entrepreneurship were the norm. I love tinkering with ideas, and woodworking is my favorite […]
Why 8 SIGNAL’s EOS Business Model Is Kind of… Different (And Why That’s a Good Thing for Your Marketing Team!)
Hello, fellow entrepreneurial spirits and marketing nerds! Ruben here, your friendly neighborhood founder of 8 SIGNAL. Here at 8 SIGNAL, we pride ourselves on our distinct (yet adaptable!) approach to marketing. We’re well-versed in the EOS framework and principles because we’ve seen how awesome they are (#NotAnEOSAffiliate), and we help EOS-driven businesses and faith-based non-profits […]
Start-up Success Story: The EOS Business Model Can Boost Your Marketing
Jorge Najera, owner and operator of Synaxis Coffee, knows all there is to know about a cuppa joe. But when it came to marketing and getting his business to run like a well-oiled machine, he needed a bit of help. As you probably know (because we talk about it all the time), we’re big believers […]
The Before-and-After Transformation: Finding Your Buyer Persona’s Core Message
Here’s a question for you: How many movie plots involve someone who’s unhappy with some part of their life — but then something happens that changes everything (for the better)? The ugly duckling turns into a beautiful swan. Neo goes from a computer hacker to a humanity-saving bada$$. Shrek goes from a snarky ogre with […]
Charting Your Customer Value Journey: A Step-By-Step Guide
Here at 8 SIGNAL, we believe the Customer Value Journey is *kind of* a big deal. Using this framework has the potential to take your business to the next level and turn total strangers into raving fans who want to tell everyone about your services — all by building meaningful relationships with your audience. In […]
The Power of Connection: 7 Ways to Forge Stronger Donor Relationships for Your Non-Profit
Alicia is in leadership with a non-profit organization. She’s passionate about the organization’s mission, and they’re making an impact on their community. Alicia is keenly aware that this isn’t a “one-woman show” — the non-profit’s donor base is the backbone of the organization. But… COMMUNICATION. IS. HARD. Alicia struggles with keeping donors informed and connected. […]
6 Signs you might need a Fractional Chief Marketing Officer (before you hire a full-time CMO)
If you know me, you know that two things I can get totally caught up in are marketing strategy and video games. And the EPIC new Legend of Zelda game I’ve been playing (a *little* too much lately) actually illustrates something else I’m kind of obsessed with: helping businesses determine what kind of marketing assistance […]