Life is full of deep questions. What’s the meaning of life? How do I find my purpose? What is a fractional CMO, and why should I hire one instead of a full-time CMO? Well… you probably weren’t asking that last one. But it might be EXACTLY the right question to ask if your business needs marketing expertise that meets you wherever you are in your marketing journey.
Don’t have time to read this post? Watch the video here instead!
So why should you hire a fractional CMO (FCMO) instead of a full-time CMO? There are (at least) three reasons.
1. Cost Effectiveness
Hiring a CMO is expensive — like, REALLY expensive. And it’s risky to hire a CMO in your price range who’s underqualified. Your business might not need full-time, 40-hour-a-week marketing service yet anyway. But with an FCMO, you can get CMO experience, leadership, and accountability for the amount of time per week that you actually need (and can afford).
2. Flexibility
Full-time CMOs usually enter the scene with a set job description, a trained team, and the processes in place to implement strategy. But small businesses often don’t have those essentials up and running yet. An FCMO has the diverse experience and flexibility to meet a business where they are. So what is a fractional CMO? A leader who can do what your business needs — whether it’s building processes, creating marketing strategy, or training a team from the ground up.
Wondering how an FCMO can lead a marketing team in one to two hours a week? Check out this blog post!
3. Strategic Expertise
Full-time CMOs often hone their skills in specific industry niches — and usually within well-structured environments. That’s another way fractional CMOs shine: Our broad experience across industries equips us to craft and grow marketing strategies tailored to your overall business goals.
So, if you’re looking to grow and think a traditional CMO is your only option, think again. A fractional CMO might be just the hero you need to take your marketing — and your impact — to the next level. Thanks for tuning in, and let’s get those growth gears turning!
