Jorge Najera, owner and operator of Synaxis Coffee, knows all there is to know about a cuppa joe. But when it came to marketing and getting his business to run like a well-oiled machine, he needed a bit of help.
As you probably know (because we talk about it all the time), we’re big believers in the power of using the Entrepreneurial Operating System (EOS) tools to streamline and focus marketing efforts. And with Synaxis Coffee Co., we had the privilege of seeing the effects firsthand.
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If you’re a small business owner, you might have questions about how the EOS business model helped Jorge grow his company. Every business is different and needs a marketing strategy tailored to their unique needs. But here are five ways EOS tools made a huge difference for Synaxis Coffee Co.
1. Implementation of Systems
One key takeaway from Jorge Najera’s experience is the importance of implementing systems within a small business. Although he was cautious of systematized approaches, he found that having structured systems provided by EOS allowed for smoother operations and helped tasks get done more efficiently.
2. Vision and Goal-Setting
EOS encourages business owners to have a clear vision and to set specific, long-term goals. For Synaxis Coffee, this meant identifying a one-, five-, and ten-year plan — and then breaking it down into weekly and daily tasks. This long-term focus helped foster a sense of direction and progress.
3. Marketing and Growth Strategy
There’s a definite connection between effective marketing and business growth. The EOS business model helped Synaxis focus on marketing strategies that increased their exposure AND leveraged their unique qualities (like their “hidden gem” location).
4. Prioritization and Delegation
Through EOS, Jorge was able to prioritize tasks and delegate marketing responsibilities to 8 SIGNAL. This was very impactful for him as a small business owner. Too often, business leaders feel like they have to juggle multiple roles — and can get overwhelmed without a clear system of prioritization.
5. Creative Strategy With Measurable Results
Being open to new ways of doing things can make a world of difference for a small business. The marketing landscape is always changing, and an open mindset can help you adapt and stay on your toes. Great marketing is about focused strategy, thinking creatively, and standing out from the crowd.
A framework like EOS can help you find smarter, more streamlined ways of working — and help your business grow (while minimizing growing pains). It’s all about identifying goals, creating strategy, and measuring results to get better every step of the way. A fractional CMO (like 8 SIGNAL) identifies metrics to track progress and ensure your efforts are hitting the target. Jorge’s journey with Synaxis Coffee and EOS shows that even if you’re not a fan of structure, giving it a chance might just be the game-changer your business needs.
EOS Business Model + Marketing Expertise = A Startup Success Story
How about you? Do any of these points resonate with your business’s challenges? Could marketing leadership help get your efforts up and running? We’d love to chat and find out whether 8 SIGNAL is a good fit for your goals.
Ready to start writing your own marketing success story? Find out how your business can experience fractional marketing for 30 days — on us! Learn more about a free 30-day trial!
