As a business leader, it’s great when a team member loves marketing — but what happens when that person leaves or isn’t available? When it comes to something as important as marketing, Mark Cavaliere of Guiding Star El Paso realized he needed to implement systems instead of just relying on the talents of individual team members. Guiding Star is a pro-life holistic healthcare center that supports women at every stage — from fertility, pregnancy, childbirth, lactation, to motherhood. As a pro-life organization, they’re passionate about sharing information on the realities of the abortion industry. It was crucial that messaging resonated with their varied audience.
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As a fractional CMO, Ruben joined Guiding Star’s executive leadership team to drive marketing strategy. He helped Mark’s team implement systems and processes, developing tailored messaging for each audience segment. This didn’t just improve their marketing — it strengthened the entire team.
8 SIGNAL’s fractional CMO services made a real difference at Guiding Star. Here’s how this kind of marketing leadership could also help a business like yours:
1. Invested Leadership
Unlike a marketing agency or consultant, a fractional CMO participates in leadership meetings. This helps us truly understand the nuances of your business and actively contribute to decision-making.
2. Multi-Audience Messaging
As a member of the leadership team, Ruben gained deep insight into Guiding Star. Fractional CMOs use that understanding to craft tailored strategy and messaging that address the unique needs of different groups: donors, volunteers, clients, and more. This ensures each group gets the right message.
3. Systems and Processes: Leadership Beyond Marketing
Like we said earlier, it’s risky to rely solely on one person’s expertise. Instead of putting all marketing “eggs in one basket,” 8 SIGNAL’s Fractional CMO services build a safety net. By setting up robust processes and frameworks, companies can easily onboard new talent without losing momentum. This leadership beyond marketing empowers business leaders to build easy-to-follow systems and processes. By implementing tools from the Entrepreneurial Operating System (EOS), we help you turn big ideas into repeatable steps. This way, your marketing — and overall business — runs smoothly and consistently, even if someone leaves, takes a break, or you’re scaling up.
Strengthening Your Business and Setting the Pace
How about you? Does your business have the systems in place to keep things running smoothly, even when key players aren’t around? Is your success tied to one person, or are you harnessing the power of effective, repeatable processes? Do you have strategy and messaging that resonates with your target audience? Is that too many questions to ask in a row?! Having a fractional CMO on the team set the pace, honed strategy, and focused Guiding Star’s impact. Could this kind of marketing leadership benefit your business, too?
Ready to start writing your own marketing success story? Find out how your business can experience fractional marketing for 30 days — no risk! Learn more about a 30-day trial!
