The Before-and-After Transformation: Finding Your Buyer Persona’s Core Message
Here’s a question for you: How many movie plots involve someone who’s unhappy with some part of their life — but then something happens that changes everything (for the better)? The ugly duckling turns into a beautiful swan. Neo goes from a computer hacker to a humanity-saving bada$$. Shrek goes from a snarky ogre with […]
Charting Your Customer Value Journey: A Step-By-Step Guide
Here at 8 SIGNAL, we believe the Customer Value Journey is *kind of* a big deal. Using this framework has the potential to take your business to the next level and turn total strangers into raving fans who want to tell everyone about your services — all by building meaningful relationships with your audience. In […]
The Power of Connection: 7 Ways to Forge Stronger Donor Relationships for Your Non-Profit
Alicia is in leadership with a non-profit organization. She’s passionate about the organization’s mission, and they’re making an impact on their community. Alicia is keenly aware that this isn’t a “one-woman show” — the non-profit’s donor base is the backbone of the organization. But… COMMUNICATION. IS. HARD. Alicia struggles with keeping donors informed and connected. […]
6 Signs you might need an FCMO (before you hire a full-time CMO)
If you know me, you know that two things I can get totally caught up in are marketing strategy and video games. And the EPIC new Legend of Zelda game I’ve been playing (a *little* too much lately) actually illustrates something else I’m kind of obsessed with: helping businesses determine what kind of marketing assistance […]
The top 5 responsibilities in a Fractional CMO’s job description
People can get SUPER creative with job descriptions. Like this one for a construction worker (or “Construction Chaos Engineer”): A college professor: An orchestra percussionist: We’ve talked before about the role of and qualifications for a great fractional chief marketing officer (FCMO): If that sounds like a pretty diverse and varied job description, you heard […]
Do you need a marketing Ron Swanson or Obi-Wan Kenobi leading your team?
Your business is growing. You know that you need marketing help, but it can be very confusing to decide which direction to take. Does your business need to hire a full-time marketing person? Do you need an FCMO (fractional chief marketing officer)? Or will you be fine just utilizing the general marketing knowledge of an […]
How to convince your boss to hire an FCMO
Anita is tired. She and the rest of the team have been hitting a wall in their marketing efforts, but you can’t really blame them — none of them have done this before! The business is growing, and the team is doing their best to take on responsibilities and meet marketing goals. But the truth […]
How do FCMOs lead a marketing team in one to two hours a week? It’s our super power!
Have you ever wished you had a superpower? As kids, many people imagine being super strong, being able to fly, or running at lightning speed. Although any of those would be AWESOME — many of us adults would be happy to snap our fingers and have the dishes done… Or laundry fold itself. Or floors […]
The secret recipe for a great fractional CMO
The world is full of secret recipes. Whether it’s the secret formula to Coca Cola, the Colonel’s secret blend of eleven herbs and spices, Chick-fil-A sauce (it’s honey mustard and barbeque), or your neighbor Betsy’s spaghetti — the special elements that make a product awesome are often closely guarded. At 8 SIGNAL, we believe we […]
Star Wars, Darth Vader, and what to expect from fractional CMO services
It’s one of the greatest villain debuts of all time. The Empire’s troops are assembled in rank, and the commander gulps nervously as the door opens. Khhhhh….pshhhh….khhhhh…pshhhh In walks Darth Vader — and he’s not happy. There’s a schedule to get the Death Star fully operational, but the process needs to speed up NOW! They […]