3 Reasons Why a Fractional CMO Might Be the Best Hire You Haven’t Made (Yet!)
Life is full of deep questions. What’s the meaning of life? How do I find my purpose? What is a fractional CMO, and why should I hire one instead of a full-time CMO? Well… you probably weren’t asking that last one. But it might be EXACTLY the right question to ask if your business needs […]
Why I Quit My 8-5 Job and Started a Fractional CMO Marketing Company
Hey there! I’m Ruben, the formerly unemployable founder of 8 SIGNAL (that’s *mostly* a joke, but being outspoken with lots of ideas never made a great employee)! A little about me: I was raised in a Mexican household where business and entrepreneurship were the norm. I love tinkering with ideas, and woodworking is my favorite […]
Why 8 SIGNAL’s EOS Business Model Is Kind of… Different (And Why That’s a Good Thing for Your Marketing Team!)
Hello, fellow entrepreneurial spirits and marketing nerds! Ruben here, your friendly neighborhood founder of 8 SIGNAL. Here at 8 SIGNAL, we pride ourselves on our distinct (yet adaptable!) approach to marketing. We’re well-versed in the EOS framework and principles because we’ve seen how awesome they are (#NotAnEOSAffiliate), and we help EOS-driven businesses and faith-based non-profits […]
The Before-and-After Transformation: Finding Your Buyer Persona’s Core Message
Here’s a question for you: How many movie plots involve someone who’s unhappy with some part of their life — but then something happens that changes everything (for the better)? The ugly duckling turns into a beautiful swan. Neo goes from a computer hacker to a humanity-saving bada$$. Shrek goes from a snarky ogre with […]
Charting Your Customer Value Journey: A Step-By-Step Guide
Here at 8 SIGNAL, we believe the Customer Value Journey is *kind of* a big deal. Using this framework has the potential to take your business to the next level and turn total strangers into raving fans who want to tell everyone about your services — all by building meaningful relationships with your audience. In […]
The Power of Connection: 7 Ways to Forge Stronger Donor Relationships for Your Non-Profit
Alicia is in leadership with a non-profit organization. She’s passionate about the organization’s mission, and they’re making an impact on their community. Alicia is keenly aware that this isn’t a “one-woman show” — the non-profit’s donor base is the backbone of the organization. But… COMMUNICATION. IS. HARD. Alicia struggles with keeping donors informed and connected. […]
6 Signs you might need a Fractional Chief Marketing Officer (before you hire a full-time CMO)
If you know me, you know that two things I can get totally caught up in are marketing strategy and video games. And the EPIC new Legend of Zelda game I’ve been playing (a *little* too much lately) actually illustrates something else I’m kind of obsessed with: helping businesses determine what kind of marketing assistance […]
The top 5 responsibilities in a Fractional Chief Marketing Officer’s job description
People can get SUPER creative with job descriptions. Like this one for a construction worker (or “Construction Chaos Engineer”): A college professor: An orchestra percussionist: We’ve talked before about the role of and qualifications for a great fractional chief marketing officer (Fractional Chief Marketing Officer): If that sounds like a pretty diverse and varied job […]
Do you need a marketing Ron Swanson or Obi-Wan Kenobi leading your team?
Your business is growing. You know that you need marketing help, but it can be very confusing to decide which direction to take. Does your business need to hire a full-time marketing person? Do you need a Fractional Chief Marketing Officer (fractional chief marketing officer)? Or will you be fine just utilizing the general marketing […]
How to convince your boss to hire a Fractional Chief Marketing Officer
Anita is tired. She and the rest of the team have been hitting a wall in their marketing efforts, but you can’t really blame them — none of them have done this before! The business is growing, and the team is doing their best to take on responsibilities and meet marketing goals. But the truth […]