Have you ever had to deal with an arrogant, self-absorbed jerk?
I sure have. In fact, I’ve got a whole video sharing about this situation — and how this particular interaction changed the way I lead my business and my family. It’s a story I’ve wanted to share for a while, because it’s got some valuable humble leadership tips I wish I’d have heard earlier. But […]
Steer Clear of “The Office” Chaos with a Fractional Chief Marketing Officer
Like many people, I think the TV show “The Office” is hilarious. Prison Mike? CLASSIC! While those cringey scenarios make a funny sitcom, they’d be anything BUT funny if they were your business reality! Don’t have time to read this post? Watch the video here! The Office is funny (in part) because of bad leadership […]
Say Goodbye to Boring: Using Asana for Your Level 10 Meeting
Serious question: Do you love meetings? *Crickets* Yeah, me neither… It’s probably not a surprise to hear that I hate boring meetings too — like, haaaaaaaate them. But it might surprise you that there’s one kind of meeting I absolutely LOVE. It’s a kind of meeting that’s NOT boring and pointless and can actually revolutionize […]
What is a Fractional CMO and What Do They Do? Find Out With a Free 30-Day Trial!
Hey there, folks! Ruben here, and let me tell you, we at 8 SIGNAL just dropped a new commercial that’s so original, it might just remind you of another ad you’ve seen… except ours has a marketing twist that’s as delicious as a certain irreverent superhero’s love for Mexican cuisine. We’ve taken a page out […]
Building a Marketing Team: Structure and Roles Guide
Learn how to effectively build and structure a marketing team, focusing on roles, strategies, and alignment with business goals.
How Fractional CMO Services Help You Stand Out in a Crowded Market
In the world of business, it’s important to stand out and connect with your ideal customers. But getting noticed in a crowded market often takes more than a great product or service. Appleton Moving Company loves helping their customers have a streamlined, low-stress moving experience. They bring professionalism, expertise, and world-class customer service to every […]
In-House vs. Fractional CMO: Making the Right Choice
Weigh the pros and cons of hiring an in-house CMO versus a fractional CMO to determine the best fit for your business needs and budget.
EOS Psychiatrist: 4 Common Business Problems That Are Driving You Crazy
In my years of helping businesses develop marketing strategy, I’ve noticed that business leaders are often a stressed bunch. So many small business owners are handling it all: sales, HR, marketing… and it’s WAY too many hats for one person! Even though they’re having plenty of meetings, it still feels like nothing’s moving forward and […]
5 Reasons Why You Need Entrepreneurial Operating System L10 Meetings
Have you ever thought meetings were a waste of time? That they take too long? That they’re full of unneeded chitchat (Sorry, Cathy, I really DO care about your cat Fluffy — but let’s not talk about his hairball problem during the marketing meeting, okay?)? What if I told you there’s a specific type of […]
How To Piss Off Your Boss During an L10 Meeting
Now, it’s no secret that we at 8 SIGNAL are BIG fans of Level 10 Meetings (L10s). An L10 Meeting is structured, happens weekly, and is designed to keep everyone focused and on the same page. But it’s still possible to take a beautiful, efficient L10 and turn it into a dumpster fire worthy of […]