Juan Carmona, CEO of Envision Hospice, was facing an all-too-common problem. Although his company provides first-class care for patients and families navigating the hospice journey, its online presence was stuck in the past. Envision Hospice’s website felt more like a brochure than an effective way to connect with customers.
In today’s digital world, customers increasingly conduct their research online. In the past, they relied on broader strategies like door-to-door sales and visiting the medical community. While those methods once worked, they no longer capture the attention of modern, online-focused clients. Envision was struggling to reach potential customers who could truly benefit from their services.
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Juan knew it was time to rethink Envision Hospice’s digital strategy. He realized that he needed a more focused approach to connect with his target audience. That’s where 8 SIGNAL’s Fractional CMO services (FCMO) entered the chat.
By partnering with 8 SIGNAL, Juan’s company was able to transition from a basic website to a data-driven, targeted digital marketing powerhouse. We provided the strategic direction needed to identify buyer personas — specifically, adult children making healthcare decisions for their aging parents — and developed a tailored marketing strategy.
Not only did we help Juan revitalize the website, but we also began leveraging powerful tools like Google Ads, SEO (search engine optimization), and real-time tracking systems to measure results.
Now, Envision’s website and strategy are aligned with the customers actively seeking their services.
And their online presence reflects the same professionalism and attention Envision Hospice provides to their clients.
Are you a business leader grappling with challenges like Juan’s? Here are some ways to supercharge your online presence and connect with the right customers:
1. Prioritize Your Digital Presence
Today’s customers do much of their research online. Does your website reflect who you really are as a business? Is your online presence connecting with the people who WANT to become your customers? If you’re not using tools like Google Ads and leveraging SEO, you’re likely missing out.
2. Focus on Your Target Audience
Leave “wide-net strategies” (like flyers on car windshields) in the past. In the digital world, businesses need a targeted marketing strategy to reach their ideal customers. Have you identified your target customer? Does your messaging resonate with them? This focus makes sure your resources are used efficiently so that your business makes an impact.
3. Partner With an Expert
The truth is, not every business leader is skilled in website design or marketing strategy. And that’s okay! You’re an expert in your field. Fractional CMO services unlock access to high-level marketing expertise at the level you need (and budget you can afford). Many business leaders (like Juan) benefit from a flexible partnership that scales according to their needs — so that they can use new digital tools, track performance in real time, and save on the traditional costs associated with hiring a marketing department.
Does YOUR Digital Presence Need a Makeover?
Does Juan’s story sound familiar? If you’re struggling with an outdated digital presence or unfocused marketing, we’d love to help. Find out more about how an 8 SIGNAL fractional CMO can help your messaging and website resonate with customers.
