Hey there, folks! Ruben here, and let me tell you, we at 8 SIGNAL just dropped a new commercial that’s so original, it might just remind you of another ad you’ve seen… except ours has a marketing twist that’s as delicious as a certain irreverent superhero’s love for Mexican cuisine. We’ve taken a page out of the playbook of those ads with the A-list actor and the too-good-to-be-true offers, but we’re serving up something that’s no joke – a free 30-day trial with our own fractional chief marketing officers. But what is a fractional CMO and what do they do?
Don’t have time to read this post? Watch the video here!
If you’re wondering what a fractional CMO (FCMO) even is, here’s a short answer: FCMOs are experienced marketing leaders who join your team on a part-time basis. We offer all the expertise of a full-time CMO, at the level your business needs. You can read the long answer here.
But why are you introducing a free FCMO trial with a video that’s an obvious ripoff of a cell phone commercial? Isn’t marketing supposed to be original? Well, no. And yes. Let me explain.
You see, it’s tempting to get distracted by new concepts and strategies. The tendency is to run toward these “bright shiny ideas” like a raccoon, without really evaluating whether these ideas align with their business’ core focus and strategy. It’s really about having a clear vision and focusing on goals. New, novel ideas can be fantastic — as long as they don’t distract from your overarching business objectives. We build a tailored strategy for your business filled with strategy that works, featuring marketing classics and new ideas.
So, if you’re sitting there, wondering “What is a fractional CMO and what do they do? Should I take the leap and sign up for a free trial?” I’m here to tell you…maybe! Before we jump into anything, let’s see if we’re a good fit for your business.
Click the link, let’s talk, and we’ll see whether our vibes align.
Here at 8 SIGNAL, we’re all about helping your business get the marketing leadership you need without the need for spandex or capes. Our free trial is a peek behind the curtain to show you what can happen when you pair your business with our Fractional CMOs – no strings attached, no obligation, just marketing leadership and strategy that aligns with your goals.
