We’ve had multiple clients call us recently because they received a “domain listing” solicitation in the mail. They felt funny about the letter, which was surely designed to look like an invoice, and both came close to paying it.
It’s no secret that you can’t run an organization in the modern world without a website. But did you know you also need a great custom website to preserve works of art for future generations? Case in point: El Paso’s First Lady Adair Magro, founder of the Tom Lea Institute.
As marketers, our job is to move people through the customer value journey, an eight-step framework that turns strangers into raving fans. The eight steps are aware, engage, subscribe, convert, excite, ascend, advocate, and promote.