Marketing had always been one of the components Amy Hummer, President and co-owner of Steinborn Inc. REALTORS handled herself. However, she wasn’t sure how to do it really well, and it wasn’t something she enjoyed. When Zane Fikany joined as a partner and co-owner, he and Amy decided to focus on their marketing: what was working and which efforts could be improved.
Steinborn has been a big part of the Las Cruces community for many years. Although the business was doing well, they saw how improved marketing could provide even more opportunities for their realtors and maximize their presence in the area. They realized their marketing needed focus, and they saw the benefits that marketing leadership could bring to their team. Through Fractional CMO services (FCMO), 8 SIGNAL brought a fresh perspective, a personal touch, and tailored solutions to transform their marketing approach. The effects of great marketing were quickly apparent, but it also set the stage for long-term growth.
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Maybe you’re a business leader who’s handling your marketing but would like someone else to. Perhaps (like Steinborn) you’re doing well but looking to go from good to even better.
Here are some ways that you can supercharge your marketing and lay a foundation for future growth:
1. Forget Cookie-Cutter Approaches
The truth is… there’s no such thing as a cookie-cutter, color-by-numbers approach to marketing success. Effective marketing leadership asks, “What do you need?” and “What matters most?” By understanding a company and its goals, we can tailor a marketing strategy that aligns with your needs.
2. You Don’t Have To Throw the (Marketing) Baby Out With the Bathwater
Ever heard of shiny object syndrome? It’s a trap that many business visionaries fall into: pivoting on a dime and changing course when the “next greatest idea” comes along. It’s true — sometimes a business needs a total marketing makeover. But a company like Steinborn didn’t need a total overhaul of their existing processes. By identifying what was working, what wasn’t, and what mattered most, 8 SIGNAL helped Steinborn refine and improve its ongoing marketing efforts. And through Fractional CMO services, they’re providing a greater level of support to their realtors and growing their brand presence.
3. Get Marketing Leadership at the Level You Need
For many small businesses, affording a full-time CMO just isn’t feasible (yet!). With an FCMO from 8 SIGNAL, Steinborn gained high-level marketing insights on a flexible, budget-friendly basis. This partnership provides expert marketing leadership at just the right level.
Honing (Or Creating!) a Tailored Marketing Strategy
What about you? Maybe you’re juggling multiple roles in your business. Or perhaps you’ve got processes in place but want to take your marketing to the next level. Wherever you’re at in your marketing journey, we’d love to help your business build a tailored strategy that supports long-term growth.
Ready to start writing your own marketing success story? Find out how your business can experience Fractional marketing for 30 days — no risk! Learn more about a 30-day trial!
