In my years of helping businesses develop marketing strategy, I’ve noticed that business leaders are often a stressed bunch.
So many small business owners are handling it all: sales, HR, marketing… and it’s WAY too many hats for one person! Even though they’re having plenty of meetings, it still feels like nothing’s moving forward and people aren’t on the same page. To find a solution, you read book after book, implementing one new shiny idea after the next.
But still, growth is slow. It’s hard to say what’s working and what isn’t. And you aren’t getting the traction you need. That’s enough to make anyone crazy! Makes you want to get some marketing therapy to find the root of the problem! Enter the EOS framework (entrepreneurial operating system).
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What if I told you that the secret sauce isn’t in doing more, but in doing it right? That’s where a fractional CMO (FCMO) comes in. A marketing expert who meets your business where you’re at in your marketing journey and uses strategy to achieve measurable results.
Here are four of the most common problems we’ve seen in business leaders and how an FCMO can be just the prescription.
1. You’re Wearing Too Many Hats in Your Business
Are you juggling the roles of owner, sales, HR, and marketing (and feeling like you’re buried under all the hats)? No wonder you’re feeling overwhelmed! There’s only so much of you to go around, and it’s likely that things aren’t moving as quickly as they could because you just can’t get to everything. This ends up in a classic bottleneck situation.
An FCMO can take the lead on marketing and strategy, allowing you to focus on the big picture and keep things moving smoothly. So, why not see what it’s like to wear just one hat — the one that fits you best?
2. Unorganized Meetings That Aren’t Finding Solutions
We’ve talked about pointless meetings (and how much I hate them) before. If your team is struggling to identify problems, find solutions, and stay accountable, Level 10 Meetings might be just what the doctor ordered. Our FCMOs use tools from the EOS framework (like weekly L10 Meetings) to change those time-sucking sessions into hit-making strategy discussions.
3. You Need Marketing, but You Hate Marketing
It’s okay — not everyone is a marketing enthusiast! In fact, the thought of deciphering analytics, crafting campaigns, and keeping up with the latest digital trends might even make you feel like throwing in the towel. The reality is, most people go into business because they’re passionate about a service or product, not to spend hours trying to figure out the complexities of SEO or social media algorithms.
This is where a fractional CMO shines. We can take the marketing burden off your shoulders, so you can focus on the parts of the business you love. An FCMO doesn’t just do marketing for you; we do it with you. FCMOs align strategy with your vision, understand your market, and execute strategies that resonate with your unique audience. We bring the expertise, tools from the EOS framework, and the passion for marketing to turn your goals into reality. It’s like having a marketing department without the hassle of managing one.
4. You Aren’t Sure What Strategy To Implement
Now, with all the business strategy books out there, it’s easy to give yourself (and your team!) whiplash. One minute you’re on a four-hour work week, the next you’re pulling all-nighters trying to outdo Elon.
It’s important to have a focused marketing strategy that works for your specific business. There are lots of interesting ideas out there, but it’s all about understanding what actually works. An FCMO can build a strategy mixtape with proven “greatest hits” (like our Proven Process) as well as new jams — but with metrics to measure what’s effective and meeting your goals.
Could a FCMO and the EOS Framework Be Just What the Doctor Ordered?
If you’re a business leader who’s tired of being pulled in too many directions, an FCMO might be the prescription for the madness. Too many businesses struggle to grow because of ineffective marketing, but that doesn’t have to be your reality. If you’re feeling like you need an EOS psychiatrist to step into your business’s craziness, we’re here (and we’re a little crazy too)! We’d love to chat and see if an 8 SIGNAL FCMO can bring method to the madness.
Are you ready to get marketing solutions that get results? Contact us today to start the
