The Power of Connection: 7 Ways to Forge Stronger Donor Relationships for Your Non-Profit

Multicolored, abstract, connected lines with pins symbolizing strong donor relationships.

Alicia is in leadership with a non-profit organization. She’s passionate about the organization’s mission, and they’re making an impact on their community. Alicia is keenly aware that this isn’t a “one-woman show” — the non-profit’s donor base is the backbone of the organization. But… COMMUNICATION. IS. HARD.  Alicia struggles with keeping donors informed and connected. […]

Writing your Unique Selling Proposition

Unique Selling Proposition

Your USP answers a basic question: “Why should I do business with you versus every other option, including doing nothing?” It’s more than just a slogan or a tagline. Here are USP examples we featured on our blog: “Fresh, hot pizza delivered to your door in 30 minutes or less, guaranteed.” – Domino’s Pizza “When […]

How to Write Benefits Statements for Your Business

Your Business Benefits

Benefits: Tell visitors about your benefits, not your features Want your website to really shine? Then focus on the benefits customers gain from working with you rather than just the products and services you offer. Before you jump in and begin writing the content for your website, it’s important to make sure you can clearly […]

How to pick a domain name

How to pick a domain name

“Remember that a person’s name is to that person the sweetest and most important sound in any language.” Dale Carnegie Just like selecting a name for your business, picking the perfect domain name for your business is a big step. For many of us, it can mean days, weeks, or even months trying to come up with the […]