From People-Dependent to Systems-Driven: How a Fractional CMO Transformed Guiding Star’s Marketing
As a business leader, it’s great when a team member loves marketing — but what happens when that person leaves or isn’t available? When it comes to something as important as marketing, Mark Cavaliere of Guiding Star El Paso realized he needed to implement systems instead of just relying on the talents of individual team […]
Have you ever had to deal with an arrogant, self-absorbed jerk?
I sure have. In fact, I’ve got a whole video sharing about this situation — and how this particular interaction changed the way I lead my business and my family. It’s a story I’ve wanted to share for a while, because it’s got some valuable humble leadership tips I wish I’d have heard earlier. But […]
What is a Fractional CMO and What Do They Do? Find Out With a Free 30-Day Trial!
Hey there, folks! Ruben here, and let me tell you, we at 8 SIGNAL just dropped a new commercial that’s so original, it might just remind you of another ad you’ve seen… except ours has a marketing twist that’s as delicious as a certain irreverent superhero’s love for Mexican cuisine. We’ve taken a page out […]
In-House vs. Fractional CMO: Making the Right Choice
Weigh the pros and cons of hiring an in-house CMO versus a fractional CMO to determine the best fit for your business needs and budget.
Three Ways You’re Throwing Away Money by Not Having a Level 10 Meeting
“You know what I love? Wasting money!” — says literally NO ONE. But a lot of businesses throw away their hard-earned cash without even realizing it! Boring, inefficient meetings aren’t just a waste of time — they’re a waste of money and potential as well. But an EOS Level 10 Meeting (L10) can change all […]
Why I Quit My 8-5 Job and Started a Fractional CMO Marketing Company
Hey there! I’m Ruben, the formerly unemployable founder of 8 SIGNAL (that’s *mostly* a joke, but being outspoken with lots of ideas never made a great employee)! A little about me: I was raised in a Mexican household where business and entrepreneurship were the norm. I love tinkering with ideas, and woodworking is my favorite […]
How to Format Your Website Content Inside of a Google Doc
Writing your Unique Selling Proposition
Your USP answers a basic question: “Why should I do business with you versus every other option, including doing nothing?” It’s more than just a slogan or a tagline. Here are USP examples we featured on our blog: “Fresh, hot pizza delivered to your door in 30 minutes or less, guaranteed.” – Domino’s Pizza “When […]
How to Write Benefits Statements for Your Business
Benefits: Tell visitors about your benefits, not your features Want your website to really shine? Then focus on the benefits customers gain from working with you rather than just the products and services you offer. Before you jump in and begin writing the content for your website, it’s important to make sure you can clearly […]
How to pick a domain name
“Remember that a person’s name is to that person the sweetest and most important sound in any language.” Dale Carnegie Just like selecting a name for your business, picking the perfect domain name for your business is a big step. For many of us, it can mean days, weeks, or even months trying to come up with the […]