The CEO Running Sales and Marketing With No Time for Either
Remember the classic board game “Guess Who?” The one with different faces behind card tiles, and you have to figure out which person it is? Kieran James was basically playing the easiest “Guess Who?” game ever. And he was tired of it. You could flip almost any tile. Visionary seat? That’s Kieran. Sales seat? Kieran. […]
Beyond “Vibes”: How a Fractional CMO Brings Accountability to Your Scorecard
When you’re a Visionary or Integrator staring down a marketing strategy that isn’t working (and aren’t sure why), it’s easy to feel alone and overwhelmed. Damita Davis, the CMO at My Domono, was in that boat. She had an innovative product. The company was in a high-pressure phase and trying to scale. But her marketing […]
The Missing Seat: Why You Need Fractional Marketing Leadership That Speaks EOS
Andrea Perales eats chaos for breakfast. As the founder of ACP Enlightening and a fractional Integrator, she spends her days turning business owners’ chaotic visions into reality using the Entrepreneurial Operating System (EOS). She’s a closer. When she’s talking with a potential client, she clearly shares ACP’s value. But getting in front of those clients […]
The Marketing Integrator: Why Your Vision Needs a Foreman, Not Just a Blueprint (Ft. Leo at Western Precast Concrete)
Leo Feuerstein, the CFO and Operations Manager over at Western Precast Concrete, is a guy who understands structure and the value of a strong foundation. His company has been literally building the underground infrastructure of El Paso for 80 years. 8 SIGNAL has been working with Western Precast for over a decade, but I recently […]
The Missing Seat: Why Your Accountability Chart is Failing Your Marketing ROI
They say if you can make it in New York City, you can make it anywhere. In “the city that never sleeps,” there’s no time for marketing that doesn’t drive traction. Jim Simari runs Harlem Property Management in New York. He knows the Big Apple hustle better than anyone. But when it came to his […]
Is the Marketing Seat Your Biggest EOS Gap? 4 Signs It’s Time for a Fractional CMO
When it comes to marketing strategy, do you ever feel like you’re just throwing spaghetti at the wall to see what sticks? Hannah Smolinski at Clara CFO Group felt that. She’s a financial powerhouse, strategic with her clients, and runs an optimized “EOS ship” in her business. But when it came to marketing, she felt […]
Why Even Marketing Experts Need Fractional CMO Services
Ever heard the proverb about the shoemaker’s children going barefoot? Basically, it’s a saying that calls out the tendency to do a GREAT job solving others’ problems… while having a blind spot to our own. The shoemaker makes shoes for everyone else, all the while his own “baby childrens” are running around barefoot and stepping […]
Fractional CMO Impact: Steinborn’s Marketing Transformation With 8 SIGNAL
Marketing had always been one of the components Amy Hummer, President and co-owner of Steinborn Inc. REALTORS handled herself. However, she wasn’t sure how to do it really well, and it wasn’t something she enjoyed. When Zane Fikany joined as a partner and co-owner, he and Amy decided to focus on their marketing: what was […]
From People-Dependent to Systems-Driven: How a Fractional CMO Transformed Guiding Star’s Marketing
As a business leader, it’s great when a team member loves marketing — but what happens when that person leaves or isn’t available? When it comes to something as important as marketing, Mark Cavaliere of Guiding Star El Paso realized he needed to implement systems instead of just relying on the talents of individual team […]
How Envision Hospice Skyrocketed With 8 SIGNAL’s Expert Marketing & Digital Advertising
Juan Carmona, CEO of Envision Hospice, was facing an all-too-common problem. Although his company provides first-class care for patients and families navigating the hospice journey, its online presence was stuck in the past. Envision Hospice’s website felt more like a brochure than an effective way to connect with customers. In today’s digital world, customers increasingly […]