The Power of Connection: 7 Ways to Forge Stronger Donor Relationships for Your Non-Profit
Alicia is in leadership with a non-profit organization. She’s passionate about the organization’s mission, and they’re making an impact on their community. Alicia is keenly aware that this isn’t a “one-woman show” — the non-profit’s donor base is the backbone of the organization. But… COMMUNICATION. IS. HARD. Alicia struggles with keeping donors informed and connected. […]
Six Video Marketing Benefits That Will Save Your Job, Your Marriage, and Your Sanity
Revised from the original title: “How to please a workaholic baby boomer boss without working more than 80 hours a week, getting divorced, or having your kids yell ‘stranger danger’ as you walk through the door.” It’s 6 p.m., and you’re busting your a-butt trying to finish up every last detail before you and your […]
Is Your Small Business a Netflix or a Blockbuster?
How many businesses that barely survived the crisis in 2020 are ready to survive the next one? Today, I want to take a few minutes to share my thoughts on facing a crisis, dealing with disruption, and how we as business leaders can prepare for the unexpected. In this blog post, I talk about how adapting […]
Why do I Need a Professional Marketing Strategy?
Picture this. After years of dreaming and saving, you are finally ready to build your own house. When you close your eyes, you can envision exactly what you want: a wraparound porch, a pergola in the backyard next to a designer pool, a chef’s kitchen (okay… maybe I’m describing my dream home. Bear with me!). […]
Digital Marketing and Tacos: Two Lifelines During the Pandemic
Here’s a true story. I’ll bet you can relate: It was 5:00 in the afternoon. I didn’t realize that it was already 5 pm because I’d been sitting at home, binge watching The Office (yes, Netflix, I want to keep watching … and I don’t appreciate that judgmental tone!). My kids “reminded” me that it […]
“Why Should I Pay You to Learn My business and Create a Marketing Strategy?” Part 2
So here’s what happened. We were having a great discovery call. This lead seemed so intrigued by our services, and my team and I were developing great rapport (and having a great time) getting to know them. Everything was fine and dandy, birds were chirping and our sales team could sense the deal closing when […]
Jake’s Marketing Plan is a Disaster Waiting to Happen (I really hope your name isn’t Jake!)
Meet Jake. Jake’s created a strong small business with a surprisingly steady cash flow despite only being in business for less than ten years. He’s proud of his company’s performance, but he’s always hungry for more growth. Now that it’s time to dig in and develop some epic growth strategies, someone on Jake’s team asks […]
The Secret Tool of Effective Marketing to Actually Reach Your Target Audience
We don’t really hear the word “transformation” anymore unless we’re talking about spiritual principles, butterflies, or the Transformer franchise. #BumblebeeIsTheBest #ButOptimusPrimeIsBetter But it’s such a great word! Transformation is exactly what should happen when your target audience comes in contact with your company, products, and services. And in reality, that’s what often happens! However, if […]
Work Smarter by Forging the Path for Your Target Audience to Find YOU
Do you remember that classic game, “Where’s Waldo?” Such great memories. You’re lying on your bedroom floor with a large picture book spread open in front of you. Your fingers busily trace over countless faces as your eyes dart back and forth, scouring the page for Waldo. You’ve spent minutes, hours, days looking for him […]
Three “Aha Moments” That Radically Changed My Perspective on Marketing Strategy
Can you guess how many times I hear this phrase? “I don’t need a marketing strategy!” Well, to be honest, I don’t actually hear it that often, but I hear it often enough to be frustrated by it when I do. Why? Because the reality is, this phrase isn’t true about any business — even […]