Make Social Media Work for You
The social media holy grail I remember watching Indiana Jones and the Last Crusade for the first time. I was on the edge of my seat the whole film, and I still think it might be the best movie in the original trilogy. We got to meet Indy’s dad, and everyone was after the holy […]
Email Marketing: The Most Underrated and Underused Tool in Your Arsenal
Email Marketing: The Most Underrated and Underused Tool in Your Arsenal Facts and Stats You Need to Know Attention business owners: Email marketing is more alive than ever. If your inbox looks something like the photo on the right, you may already be aware of that. In an article in The Atlantic, computer engineer Raymond […]
Remarketing gives you a second chance at a first impression
Now you can follow your audience without feeling like a stalker Remarketing, a type of behavior marketing, is one of the latest trends in online advertising. I personally experienced remarketing very recently when I needed to replace a pair of old shoes. I went shopping on Amazon, saved five pairs I really liked, and told […]
What Everybody Should Know About Google AdWords
7 Tips on how to stay relevant and on page one of Google search results You might be asking yourself… What exactly is Google AdWords? Put simply, Google Adwords are the ads at the top of the search results that show up at the very moment that your customers search on Google for the products […]
Unique Selling Proposition: Why Should Anyone Do Business with You?
Unique Selling Proposition: Why Should Anyone Do Business with You? The name Dan Kennedy may not mean much to you. But for me, Dan Kennedy was my introduction into the world of marketing. His marketing preference is that of direct response marketing. Think mail order catalogs, infomercials, and ads jam-packed to the brim with information. […]
What Should You Do When You Lose a Really Good Customer
This is the post I wish I never had to write. It’s never fun when you lose a client. Especially painful when you lose a great client. That’s exactly what happened to us last month, just before going on vacation, no less. I took some time off during my time off and reflect on what happened and ask myself… “What went wrong?” It’s been therapeutic to write it, and we hope you find it useful and get some takeaways to help you in your business.
Saying, “goodbye Dick” to a car dealer and an El Paso advertising icon
I watched a lot of television as a child. Probably too much. While there aren’t many benefits to watching TV, it did make me a student of advertising. At an embarrassingly early age, I could sing the jingles and recite slogans for many local El Paso’s businesses. That’s why I was saddened to read of Dick Poe’s death. Mr. Poe was influential in so many ways in the El Paso community. He’s described as a mentor, father, business owner, friend, supporter of Special Olympics and United Cerebral Palsy, and a caring employer.