How to Get Free Advertising
If you like having money, as opposed to handing it to someone else, this post is for you. But we have to acknowledge that there are times when being generous feels pretty good, right? Speaking of things that feel good: doesn’t it also feel pretty sweet to see people talking about your business and passing […]
4 Ways You Can Start Building and Capturing Links From Outside Sources
As with any marketing activity, the first step in any link building campaign is the creation of goals and strategies. Unfortunately, link building is one of the most difficult activities to measure and control — but that doesn’t mean it’s completely out of your hands. Here are four ways you can start capturing and building […]
The Best Writing and Content Marketing Resources You’ll Need
Content marketing is one of the most important and successful marketing strategies of our day. This is because of its tight connection to other strategies like SEO, conversion optimization, social media, and even design! Success in content marketing isn’t a straight, linear path. There are obstacles that you’ll likely run into as you figure out […]
Improve Your Free Trial Offers Right Now
In olden times, potential customers called a vendor to arrange a meeting, a demo or trial would be scheduled with a sales rep, and, assuming he was the best in the business and convinced the client, negotiations about the price and quantity would get started. Well, no one’s missing those “good ol’ days” of door-to-door […]
The Irresistible Offer: Everything You Need to Have a Thriving Gym
Recently I got asked by a client: “How do you bring in the right clients to build upon the community of our gym? Do you use social media marketing, Facebook ad campaigns, word-of-mouth or face to face contact?” I thought it was a very good question that needed more than my email reply. I decided […]
Everything You Need to Know About Boosting Posts on Facebook
19 days, 6 hours, and 20 minutes. That’s the amount of time I’ve spent on Facebook since I first joined the social network in 2009, and that’s estimating it with a humble use of 10 minutes per day. That’s just half the median: according to Business Insider, we spend an average of 20+ minutes per […]
Facebook Advertising: Does It Really Work?
What’s the first thing that pops into your mind when you hear the phrase “social network”? Facebook. According to AdWeek, Facebook has over 1.59 billion active user accounts, making it the biggest social network in the world. To give you some perspective, the next most used network is Instagram with just 400 million users. If […]
How to Write an Effective Ad
Tips on How to Write an Effective Ad From an Ad Pioneer Let me tell you a little about Rosser Reeves. He was born in 1910 and got into advertising by accident, according to Ad Age. As an advertising executive, Mr. Reeves quickly became “a brilliant theoretician of sales techniques” and a pioneer of TV […]
Content Marketing: The Blog
7 Tips to Increase Sales with a Perfect Blog Just yesterday I was browsing through the thousands of titles in Netflix, marveling at its success. A streaming service that lets you watch your favorite movies and TV series in the comfort of your own home, with zero commercials. Netflix has had the right idea for […]
Advertising Done the Right Way Makes All the Difference
Advertising Done the Right Way Makes All the Difference Lately, watching the Super Bowl has become more about watching the ads than the game. Let me ask you something — do you remember the first big play of the game? I’ll refresh your memory. It was the first quarter, 6 and a half minutes left […]