Sell IT & Professional Services in Less Time by Knowing the Profile of a Tire Kicker
Focus on selling managed IT services to the right people We all know time is money, but particularly in the field of managed IT service, there’s just no getting around the fact that spending time pitching your benefits to “window shoppers” costs you time and chips into your salary. There’s a pervasive old myth that […]
How to Identify a Buyer
Save time (aka money) by focusing on selling IT services to the right people We all know time is money, but particularly in the field of IT service, there’s just no getting around the fact that spending time pitching your benefits to “window shoppers” costs you time and chips into your salary. There’s a pervasive […]
Leadership vs. Management
What you value determines your leadership style As a leader in your workplace, you’ll tend to err toward either a traditional managerial style, or a more team-oriented leadership style. Which one sounds more like you? Maybe it’s easier to ask: if you had to value one over the other, would you choose efficiency, or effectiveness? […]
Kid, You’ll Move Mountains: An Intro to Geofencing
“Why fit in when you were born to stand out?” – Dr. Seuss My brothers and I grew up with Dr. Seuss’s books on our shelf and that’s one of my favorite quotes. The doctor’s wisdom is undisputed and transcends ages, cultures, and even context. In marketing and advertising, unless you’re able to stand out […]
Don’t Kid Yourself: The Trap of Business DIYs
Sometimes you can’t make it on your own Confession time. So I work out. I may not be an Olympian, but I consider myself pretty strong and I appreciate what my body is capable of. Naturally, I assumed my discipline in weight training and cardio would translate into being a (the?) star player on my […]
How to Build Business Resilience
Jazz and plane crashes: Only the adaptable survive TIffany and I recently had the privilege of joining today’s top marketing and sales professionals at Inbound 2017. And you know what surprised me? The thought that today’s top dogs aren’t necessarily going to be around next year. Technology, competition, strategies, the economy, super volcanos … There […]
El Paso’s Tom Lea Institute Launches New Website and a Gourmet Dinner
The Tom Lea Institute launched a stunning redesign of its website, www.tomlea.com, to provide visitors, art lovers, and history buffs with enhanced access to the story and work of El Paso’s renowned artist Tom Lea. The new website is also the best place to learn about exciting events, like this month’s “Made in El Paso! […]
Case Study: Creating an Artful Website for the Tom Lea Institute
About Tom Lea Institute The Tom Lea Institute in El Paso is a non-profit organization that celebrates and shares the art and writings of renowned artist Tom Lea. They are dedicated to developing new audiences and strengthening existing relationships with art, education, history, and literary constituencies through their events, tours, and website.azine. October is nationally […]
How to Generate Online Reviews
Tell me more about me It’s always nice to hear positive feedback. And it’s even better when other people (*cough* potential clients) tune in to the niceties and decide your business is worth a shot. The #1 place you need people talking about how awesome you are is in online reviews. Think about it — […]
How to Get Free Advertising
If you like having money, as opposed to handing it to someone else, this post is for you. But we have to acknowledge that there are times when being generous feels pretty good, right? Speaking of things that feel good: doesn’t it also feel pretty sweet to see people talking about your business and passing […]