7 (+1) Form Design Best Practices and Examples for Improving WordPress UX
The end goal of creating a website is generating leads and conversions. We all know how a website’s user experience has a significant role in helping webmasters achieve this objective. Research reveals that it only takes 50 milliseconds for users to form an opinion about a website. The first impression is largely based on website […]
Case Study: A digital marketing strategy tripled traffic and revenue for Southwest RV
Southwest RV Repair (or Southwest RV) is a family-owned business and leading source for RV and 18-wheeler customization, remodelling, maintenance, and repair in the El Paso area. Their onsite team of experts keep RVs looking and running their best and can customize vehicles’ interiors and exteriors — transforming an RV into almost anything a client […]
I Know I Need a Marketing Plan, But I Don’t Know Where to Start!
Does this sound like you? You’ve poured your heart and soul into your business. You’ve got a great product or service that you’re super excited to share with the world, but when it comes to actually getting the message out, you’re stumped. You don’t know which of the marketing tactics you’re using are working and […]
Six Video Marketing Benefits That Will Save Your Job, Your Marriage, and Your Sanity
Revised from the original title: “How to please a workaholic baby boomer boss without working more than 80 hours a week, getting divorced, or having your kids yell ‘stranger danger’ as you walk through the door.” It’s 6 p.m., and you’re busting your a-butt trying to finish up every last detail before you and your […]
Is Your Small Business a Netflix or a Blockbuster?
How many businesses that barely survived the crisis in 2020 are ready to survive the next one? Today, I want to take a few minutes to share my thoughts on facing a crisis, dealing with disruption, and how we as business leaders can prepare for the unexpected. In this blog post, I talk about how adapting […]
Why do I Need a Professional Marketing Strategy?
Picture this. After years of dreaming and saving, you are finally ready to build your own house. When you close your eyes, you can envision exactly what you want: a wraparound porch, a pergola in the backyard next to a designer pool, a chef’s kitchen (okay… maybe I’m describing my dream home. Bear with me!). […]
Digital Marketing and Tacos: Two Lifelines During the Pandemic
Here’s a true story. I’ll bet you can relate: It was 5:00 in the afternoon. I didn’t realize that it was already 5 pm because I’d been sitting at home, binge watching The Office (yes, Netflix, I want to keep watching … and I don’t appreciate that judgmental tone!). My kids “reminded” me that it […]
“Why Should I Pay You to Learn My business and Create a Marketing Strategy?” Part 2
So here’s what happened. We were having a great discovery call. This lead seemed so intrigued by our services, and my team and I were developing great rapport (and having a great time) getting to know them. Everything was fine and dandy, birds were chirping and our sales team could sense the deal closing when […]
Jake’s Marketing Plan is a Disaster Waiting to Happen (I really hope your name isn’t Jake!)
Meet Jake. Jake’s created a strong small business with a surprisingly steady cash flow despite only being in business for less than ten years. He’s proud of his company’s performance, but he’s always hungry for more growth. Now that it’s time to dig in and develop some epic growth strategies, someone on Jake’s team asks […]
The Secret Tool of Effective Marketing to Actually Reach Your Target Audience
We don’t really hear the word “transformation” anymore unless we’re talking about spiritual principles, butterflies, or the Transformer franchise. #BumblebeeIsTheBest #ButOptimusPrimeIsBetter But it’s such a great word! Transformation is exactly what should happen when your target audience comes in contact with your company, products, and services. And in reality, that’s what often happens! However, if […]