Why Don’t I See My PPC Ad?

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I made a late-night run to a shady little gas station with blinking fluorescents last night. Though it isn’t the best choice I’ve ever made, it didn’t feel like a choice at the time. It was a need. Now I know what you’re thinking. And you’re right: I have a problem. But have you tried […]

Is Your Marketing Working? The Importance of Marketing Analytics

Updated 2/2018 If you don’t know what’s broken, you won’t be able to fix it. Can you imagine going to the doctor and getting the wrong diagnosis? Doctors have to be extremely careful in their analysis and diagnosis. After all, lives are on the line. If they’re not sure how to proceed just by examining […]

How to Write an About Us Page That Sells

My in-laws are huge Carly Simon fans. I’m sure it was at their house that I first heard Carly Simon’s, “You’re So Vain”. My dearest sister-in-law probably played it for me while Ceci and I were still dating. A completely erroneous judge of my character as far as I’m concerned. But please don’t look too closely at the last four short sentences. Actually, please do, because it’s riddled with a disease called me-itis (I just made that up).