Case Study: A digital marketing strategy tripled traffic and revenue for Southwest RV


Southwest RV Repair (or Southwest RV) is a family-owned business and leading source for RV and 18-wheeler customization, remodelling, maintenance, and repair in the El Paso area. Their onsite team of experts keep RVs looking and running their best and can customize vehicles’ interiors and exteriors — transforming an RV into almost anything a client […]

4 Quick Steps to Manage Your Hospital Facebook Page in Just 15 Minutes a Day


[su_youtube url=””] Build your social media presence in 15 minutes a day “I stay away from Facebook. I don’t have time to learn how to manage a page, and I hear people waste too much time and money without getting results.” It’s not the first time I’ve heard this. When you are a busy and […]

How to Identify a Buyer

Save time (aka money) by focusing on selling IT services to the right people We all know time is money, but particularly in the field of IT service, there’s just no getting around the fact that spending time pitching your benefits to “window shoppers” costs you time and chips into your salary. There’s a pervasive […]

Kid, You’ll Move Mountains: An Intro to Geofencing


“Why fit in when you were born to stand out?” – Dr. Seuss My brothers and I grew up with Dr. Seuss’s books on our shelf and that’s one of my favorite quotes. The doctor’s wisdom is undisputed and transcends ages, cultures, and even context. In marketing and advertising, unless you’re able to stand out […]

Don’t Kid Yourself: The Trap of Business DIYs


Sometimes you can’t make it on your own Confession time. So I work out. I may not be an Olympian, but I consider myself pretty strong and I appreciate what my body is capable of. Naturally, I assumed my discipline in weight training and cardio would translate into being a (the?) star player on my […]

Case Study: Creating an Artful Website for the Tom Lea Institute

About Tom Lea Institute The Tom Lea Institute in El Paso is a non-profit organization that celebrates and shares the art and writings of renowned artist Tom Lea. They are dedicated to developing new audiences and strengthening existing relationships with art, education, history, and literary constituencies through their events, tours, and website.azine. October is nationally […]