Program Overview

Marketing Blueprint

CoSchedule reports that marketers with a documented marketing strategy are 313% more likely to show success with their marketing efforts. While a lot of companies think they have a digital marketing strategy, they end up wasting a ton of time and money implementing ineffective tactics. This is why every project we take on, no matter how small, begins with a marketing blueprint. 8 SIGNAL will document your ideal buyer persona, design messaging around the transformation they seek, and build a roadmap that outlines the best way to reach them at every stage of the buying journey. Say goodbye to scattered stop-and-go marketing efforts and hello to reaching your goals.

Website Design

Our next step starts with a best in class website built to convert visitors into leads and customers so that none of your digital marketing efforts go to waste. That’s why 8 SIGNAL will develop a new and improved version of your website that’s mobile friendly so it looks good on all devices including tablets and mobile phones; search engine optimized so people find you when they search online; designed specifically for your needs using our years of experience in marketing & design; updated easily by your in-house team with new content, new products, or sales promotions. Your new website is your best salesperson and ready to work 24/7 every day of the year.

Website Management

Your site is the most important marketing tool you have, and though it’s a lot of work to maintain, neglecting it means you’re losing money. That’s why our program includes a website management plan with everything you need. Your 8 SIGNAL team keeps your website up-to-date so you don’t have to worry about security issues, downtime, or recovering quickly if your website is hacked. With weekly backups we can restore your site within 24 hours instead of having to recreate your entire site from scratch like most competitors do! You also get 2 hours per month of website admin support, so you can focus on growing your business and we do the heavy lifting on your site.

Content Marketing

Content marketing is a highly effective strategy that uses creation and sharing of quality content to attract, retain, and grow your customer base. But very few businesses have the time or skill to write. Those that try fall into the trap of copy/pasting bland and ineffective content online. 8 SIGNAL’s writers take care of all the planning, writing, editing, publishing, and sharing of your content so you don’t have to! Our service is designed to create amazing content in many different forms: pages, blogs, emails, social media posts, videos (priced separately), and more. Our team of expert writers capture your brand’s voice and tone so your content won’t get lost with generic content. Take the hassle out of content, let us do it for you and tailored to the unique needs of your business!

Google and Facebook Ads Management

There is no faster way to generate leads and make sales than with Google and Facebook advertising. However, the lack of time and manpower will limit your ability to manage campaigns effectively. This leads to lower impressions and CTRs (click through rates). It also leads to overspending on underperforming campaigns with high CPAs (cost per acquisition) and CPCs (cost per clicks). With years of experience, daily monitoring, and regular optimization, 8 SIGNAL helps you take control of your marketing campaigns and get results faster than ever before! Let our team of experts keep you informed every month so you know exactly what’s going on each step of the way.

Local SEO

Local SEO is extremely important if you want to target customers in your area. You can’t afford to have your website, social media profile, or citations out of date. And competition with national chains, online retailers and other local businesses is a huge challenge without the right resources. 
8 SIGNAL uses effective strategies like geo-targeting keywords, citations management, and reviews monitoring to make sure your business ranks highly in local Google searches. We’ll take care that all aspects of your business are properly optimized for search engines so that you get found when people in your area need what you offer.

Social Media Management

Social media is a great way to connect with your customers, but it’s hard to keep up with the flood of content and conversations happening every day. You can’t do everything yourself and you need help staying on top of the latest trends. 8 SIGNAL can help you create a strong social media marketing strategy that’s focused on growing your audience and your business.  We’re here to make sure that all of your social channels are updated 3-5 times a week with relevant content. 8 SIGNAL handles all the dirty work – from brainstorming ideas to scheduling, publishing and monitoring. You no longer have to worry about adding something new to your social media channels. Just sit back and relax!

Technical & On-Page SEO

Search engine optimization (SEO) is the gold standard for increasing your rankings and online visibility. However, it is a complex subject and it can be hard to stay on top of SEO best practices, especially when you’re being pulled in other directions. 8 SIGNAL’s service helps improve your website’s search rankings with Google and other major search engines. We do this by auditing, correcting, and improving your site architecture, XML sitemaps, mobile friendly design, loading speeds, security with SSL certificate, 404 errors, keyword research, meta titles, meta descriptions, and more! 8 SIGNAL takes care of any issues before they start hurting your organic traffic numbers.

Backlinks SEO

A backlink is when another website links back to yours. Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another. In essence, backlinks to your website are a signal to Google that others vouch for your content. The surest way to get your website on the first page of Google is to build backlinks. But you can’t just build any backlink. You have to build high-quality links from trustworthy sites that will send a strong signal to Google that your site is authoritative and deserves top rankings. Getting these kinds of links is hard work. 8 SIGNAL makes it easy for you by doing all the research and outreach for you so that you don’t have to. Our team will find the best backlink opportunities for your industry and help you build links that will make sure your website gets found by customers searching online.

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Who We Serve

Are you ready to make a difference within your company and community? Let’s craft the perfect marketing campaigns to help you win.

Healthcare
8Signal’s specialized healthcare branch — bio360 — helps hospitals, medical groups, and small practices snap in that last missing piece of the marketing puzzle. Everything starts fitting together. Inspire your board with a big-picture approach to healthcare marketing.
Real Estate
Whether you work in residential or commercial real estate, 8signal is here to help you.
Service-Based Business
You run a small business — You’re already a CEO and jack of many trades. Let us handle your brand and outreach. Effective marketing in El Paso & Las Cruces requires a whole team — and that’s just what you get with 8Signal. Let us free you up to do more of what you’re passionate about.
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