“Because I said so” It’s never been the best reason to do something, but coming from our parents it was always the only choice. If you’re a parent, chances are those four words have come out of your mouth at least once. But somewhere along the line, probably as teenagers, we stopped listening to our […]
Local search engine optimization is a highly effective form of focused, online marketing. It allows your business to promote its products or services to local customers at the exact time they’re looking for them. Any local business, from plumbers and builders to florists and lawyers, can improve their presence and make more money through local […]
“Space: The final frontier” I confess I’m a bit of a science geek, and outer space fascinates me. I grew up watching sci-fi movies and TV shows like Star Wars and Star Trek, and I always wondered about space travel and exploration, to “boldly go where no man has gone before.” Naturally, I was very excited […]
Content marketing is one of the most important and successful marketing strategies of our day. This is because of its tight connection to other strategies like SEO, conversion optimization, social media, and even design! Success in content marketing isn’t a straight, linear path. There are obstacles that you’ll likely run into as you figure out […]
A company can have the best business ever, but that won’t matter if it doesn’t get discovered. Have you heard that famous saying “a business without SEO is like a car without gas”? It is absolutely vital that businesses keep an easy-to-discover presence on the web. If a business is not discoverable, then it won’t […]
Now you can follow your audience without feeling like a stalker Remarketing, a type of behavior marketing, is one of the latest trends in online advertising. I personally experienced remarketing very recently when I needed to replace a pair of old shoes. I went shopping on Amazon, saved five pairs I really liked, and told […]
7 Tips on how to stay relevant and on page one of Google search results You might be asking yourself… What exactly is Google AdWords? Put simply, Google Adwords are the ads at the top of the search results that show up at the very moment that your customers search on Google for the products […]
6 Ways to Build an Audience Without Writing a Word… Tiffany shared the importance of having a content marketing strategy. Strategy #5 was definitely my favorite: curated articles. It’s so easy, even I can do it! Don’t believe me? I was in the middle of very important work, and as is often the case, my attention span lasted about 2 minutes and 12 seconds, before getting distracted in my inbox. One of the emails caught my attention for like 2.5 seconds…
Google is getting ready to crack down on website that aren’t mobile-friendly! Does your website have wheels? Google knows your customers want the freedom to visit your website at anytime and on any device, just like a 16-year-old basking in the freedom of her first car. Desktop computers are no longer the standard for internet usage. Your prospective clients are most likely accessing your website from mobile 60% of the time!
It’s one of the most common questions that businesses ask about their website. “Why isn’t my website on the first page of Google?” Wow, do I wish there was a simple answer to that question. It would make my job a lot easier. The honest truth is that Search Engine Optimization (SEO) is a lot like making a good soup. You need to start with a collection of quality ingredients and then you have to let it simmer.