Updated 2/2018 If you don’t know what’s broken, you won’t be able to fix it. Can you imagine going to the doctor and getting the wrong diagnosis? Doctors have to be extremely careful in their analysis and diagnosis. After all, lives are on the line. If they’re not sure how to proceed just by examining […]
Tips on How to Write an Effective Ad From an Ad Pioneer Let me tell you a little about Rosser Reeves. He was born in 1910 and got into advertising by accident, according to Ad Age. As an advertising executive, Mr. Reeves quickly became “a brilliant theoretician of sales techniques” and a pioneer of TV […]
Do you Google? Most people don’t search the internet anymore. They Google. It’s become a verb for about 87% of the world’s internet browsing population (full-disclosure: I made that statistic up). What about your local business? If your business is online or brick and mortar, like it or not, you need Google. It’s estimated that globally over 66 percent of desktop users and a whopping 92 percent of mobile users are using Google as their primary search engine.