6 Signs you might need an FCMO (before you hire a full-time CMO)
If you know me, you know that two things I can get totally caught up in are marketing strategy and video games. And the EPIC new Legend of Zelda game I’ve been playing (a *little* too much lately) actually illustrates something else I’m kind of obsessed with: helping businesses determine what kind of marketing assistance […]
The top 5 responsibilities in a Fractional CMO’s job description
People can get SUPER creative with job descriptions. Like this one for a construction worker (or “Construction Chaos Engineer”): A college professor: An orchestra percussionist: We’ve talked before about the role of and qualifications for a great fractional chief marketing officer (FCMO): If that sounds like a pretty diverse and varied job description, you heard […]
Do you need a marketing Ron Swanson or Obi-Wan Kenobi leading your team?
Your business is growing. You know that you need marketing help, but it can be very confusing to decide which direction to take. Does your business need to hire a full-time marketing person? Do you need an FCMO (fractional chief marketing officer)? Or will you be fine just utilizing the general marketing knowledge of an […]
How to convince your boss to hire an FCMO
Anita is tired. She and the rest of the team have been hitting a wall in their marketing efforts, but you can’t really blame them — none of them have done this before! The business is growing, and the team is doing their best to take on responsibilities and meet marketing goals. But the truth […]
How do FCMOs lead a marketing team in one to two hours a week? It’s our super power!
Have you ever wished you had a superpower? As kids, many people imagine being super strong, being able to fly, or running at lightning speed. Although any of those would be AWESOME — many of us adults would be happy to snap our fingers and have the dishes done… Or laundry fold itself. Or floors […]
The secret recipe for a great fractional CMO
The world is full of secret recipes. Whether it’s the secret formula to Coca Cola, the Colonel’s secret blend of eleven herbs and spices, Chick-fil-A sauce (it’s honey mustard and barbeque), or your neighbor Betsy’s spaghetti — the special elements that make a product awesome are often closely guarded. At 8 SIGNAL, we believe we […]
Star Wars, Darth Vader, and what to expect from fractional CMO services
It’s one of the greatest villain debuts of all time. The Empire’s troops are assembled in rank, and the commander gulps nervously as the door opens. Khhhhh….pshhhh….khhhhh…pshhhh In walks Darth Vader — and he’s not happy. There’s a schedule to get the Death Star fully operational, but the process needs to speed up NOW! They […]
What makes FCMOs and Hallmark movie heroes successful? A shift in perspective!
Raise your hand if you recognize this movie plot: A big-city workaholic moves to a small town to take care of a relative/the family business/start a new job/cover a news story (pick your plot device — they all turn out the same way!). He or she is initially taken aback by the pace of life […]
All the expertise in the right portions: fractional vs.. full-time services
Have you ever fallen into the “bulk shopping trap?” After years of resisting, I finally got a membership to a wholesale retail store. You know…the kind of place where you flash your membership card when you walk in the door, and enter a wonderland of bulk items that you never knew you needed! I went […]
Ready to take your business to the next level? FAQs about FCMOs
Have you ever felt like your business could be achieving more — but you’re just hitting a ceiling? Do you offer a great product or service, but just aren’t getting the customers, sales, and growth that you know you could? Or maybe your business is growing — but you need support in the meantime before […]