Your business made it through the world-altering month of March, 2020. It’s been exhausting, it’s been overwhelming, and there’s still a mountain of work to push through, but you made it. You made it! Now that you’re in the process of pulling together a work-from-home environment for your team, you’re starting to notice that resolving […]
Type. Type. Type. You keep writing content but your audience size seems to have reached a plateau — the shares and “likes” are always the same three people. Three thumbs up and two shares? It’s the worst. Who’s with me? I mean, you already decided to blog. You must be thinking, “Can’t I just […]
What to Write About on Your Blog I’ve talked to you about the importance of content marketing and having a blog. It is still one of the best ways to spread the word about your website and place yourself as an expert in your industry. Content marketing is not just about sending out generic blog […]
7 Tips to Increase Sales with a Perfect Blog Just yesterday I was browsing through the thousands of titles in Netflix, marveling at its success. A streaming service that lets you watch your favorite movies and TV series in the comfort of your own home, with zero commercials. Netflix has had the right idea for […]
When speaking with clients about Search Engine Optimization, the conversation inevitably comes back to content marketing. In the modern definition of content marketing, most business owners interpret immediately think, “Oh, great, now you’re telling me I need a blog.” Follow the thought process far enough and it comes to a blazing halt at the mountain […]
6 Ways to Build an Audience Without Writing a Word… Tiffany shared the importance of having a content marketing strategy. Strategy #5 was definitely my favorite: curated articles. It’s so easy, even I can do it! Don’t believe me? I was in the middle of very important work, and as is often the case, my attention span lasted about 2 minutes and 12 seconds, before getting distracted in my inbox. One of the emails caught my attention for like 2.5 seconds…
Twenty years ago, a business owner only had to worry about the big three when it came to allocating advertising dollars: Print, Television, Radio. Today’s business owners don’t have it quite so easy. With the explosion of digital technology, there are now an infinite number of ways to spend your advertising dollars. That’s why it’s so important to have a detailed, well-researched marketing plan for your business.