The CEO Running Sales and Marketing With No Time for Either
Remember the classic board game “Guess Who?” The one with different faces behind card tiles, and you have to figure out which person it is? Kieran James was basically playing the easiest “Guess Who?” game ever. And he was tired of it. You could flip almost any tile. Visionary seat? That’s Kieran. Sales seat? Kieran. […]
Beyond “Vibes”: How a Fractional CMO Brings Accountability to Your Scorecard
When you’re a Visionary or Integrator staring down a marketing strategy that isn’t working (and aren’t sure why), it’s easy to feel alone and overwhelmed. Damita Davis, the CMO at My Domono, was in that boat. She had an innovative product. The company was in a high-pressure phase and trying to scale. But her marketing […]
The Missing Seat: Why You Need Fractional Marketing Leadership That Speaks EOS
Andrea Perales eats chaos for breakfast. As the founder of ACP Enlightening and a fractional Integrator, she spends her days turning business owners’ chaotic visions into reality using the Entrepreneurial Operating System (EOS). She’s a closer. When she’s talking with a potential client, she clearly shares ACP’s value. But getting in front of those clients […]
The Marketing Integrator: Why Your Vision Needs a Foreman, Not Just a Blueprint (Ft. Leo at Western Precast Concrete)
Leo Feuerstein, the CFO and Operations Manager over at Western Precast Concrete, is a guy who understands structure and the value of a strong foundation. His company has been literally building the underground infrastructure of El Paso for 80 years. 8 SIGNAL has been working with Western Precast for over a decade, but I recently […]
The Missing Seat: Why Your Accountability Chart is Failing Your Marketing ROI
They say if you can make it in New York City, you can make it anywhere. In “the city that never sleeps,” there’s no time for marketing that doesn’t drive traction. Jim Simari runs Harlem Property Management in New York. He knows the Big Apple hustle better than anyone. But when it came to his […]
Is the Marketing Seat Your Biggest EOS Gap? 4 Signs It’s Time for a Fractional CMO
When it comes to marketing strategy, do you ever feel like you’re just throwing spaghetti at the wall to see what sticks? Hannah Smolinski at Clara CFO Group felt that. She’s a financial powerhouse, strategic with her clients, and runs an optimized “EOS ship” in her business. But when it came to marketing, she felt […]