Beyond “Vibes”: How a Fractional CMO Brings Accountability to Your Scorecard
When you’re a Visionary or Integrator staring down a marketing strategy that isn’t working (and aren’t sure why), it’s easy to feel alone and overwhelmed. Damita Davis, the CMO at My Domono, was in that boat. She had an innovative product. The company was in a high-pressure phase and trying to scale. But her marketing […]