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Day: June 27, 2025

From People-Dependent to Systems-Driven: How a Fractional CMO Transformed Guiding Star’s Marketing

Guiding Star’s experience with fractional CMO services

As a business leader, it’s great when a team member loves marketing — but what happens when that person leaves or isn’t available? When it comes to something as important as marketing, Mark Cavaliere of Guiding Star El Paso realized he needed to implement systems instead of just relying on the talents of individual team […]

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