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Day: June 18, 2020

Three “Aha Moments” That Radically Changed My Perspective on Marketing Strategy

Drawing of a hand pointing to a light bulb signifying an “aha moment” of understanding the importance of marketing strategy.

Can you guess how many times I hear this phrase? “I don’t need a marketing strategy!” Well, to be honest, I don’t actually hear it that often, but I hear it often enough to be frustrated by it when I do. Why? Because the reality is, this phrase isn’t true about any business — even […]

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