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Day: January 10, 2017

Crafting Your Message Part I: The Unique Selling Proposition With Examples of Effective USP-based Ads

Women Writing

Most marketing messages are boring, shy, and frankly, ineffective. To stand out in this sea of blandness, you need to craft a compelling message that will capture the attention of your target market. The message in your ads needs to be more than name, rank, and serial number. If you look at the structure of […]

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