Do you Google? Most people don’t search the internet anymore. They Google. It’s become a verb for about 87% of the world’s internet browsing population (full-disclosure: I made that statistic up). What about your local business? If your business is online or brick and mortar, like it or not, you need Google. It’s estimated that globally over 66 percent of desktop users and a whopping 92 percent of mobile users are using Google as their primary search engine.