Doing a Website Redesign for the Wrong Reasons?

Doing a Website Redesign for the Wrong Reasons?

Recently I ran across an article from Marketing Sherpa addressing the website redesign for a local business. This made me think, when is a website redesign the right approach? It’s difficult not to be biased when someone asks me if they should redo their website. After all, that’s one of the services we provide. Yet I realize it’s important to not be a carpenter who tries to solve every problem with a hammer.