A Real Life Example of the “Excite” Stage in the Customer Value Journey


As marketers, our job is to move people through the customer value journey, an eight-step framework that turns strangers into raving fans. The eight steps are aware, engage, subscribe, convert, excite, ascend, advocate, and promote. In this post, I focus on the “excite” stage. I’ll share a personal experience that provides a clear and compelling […]