The Before-and-After Transformation: Finding Your Buyer Persona’s Core Message
Here’s a question for you: How many movie plots involve someone who’s unhappy with some part of their life — but then something happens that changes everything (for the better)? The ugly duckling turns into a beautiful swan. Neo goes from a computer hacker to a humanity-saving bada$$. Shrek goes from a snarky ogre with […]
Charting Your Customer Value Journey: A Step-By-Step Guide
Here at 8 SIGNAL, we believe the Customer Value Journey is *kind of* a big deal. Using this framework has the potential to take your business to the next level and turn total strangers into raving fans who want to tell everyone about your services — all by building meaningful relationships with your audience. In […]
Jake’s Marketing Plan is a Disaster Waiting to Happen (I really hope your name isn’t Jake!)
Meet Jake. Jake’s created a strong small business with a surprisingly steady cash flow despite only being in business for less than ten years. He’s proud of his company’s performance, but he’s always hungry for more growth. Now that it’s time to dig in and develop some epic growth strategies, someone on Jake’s team asks […]
How to Write Effectively and Connect with your Audience During the Coronavirus Crisis
As a business owner, you have so much on your shoulders right now, and I’m truly sorry. The word pandemic wasn’t on our agendas while preparing for the new decade. Now, it’s not only on our agendas, it’s consuming our mindsets and informing all our immediate decisions. So in response to the overwhelming burdens you’re […]
A Real Life Example of the “Excite” Stage in the Customer Value Journey
As marketers, our job is to move people through the customer value journey, an eight-step framework that turns strangers into raving fans. The eight steps are aware, engage, subscribe, convert, excite, ascend, advocate, and promote. In this post, I focus on the “excite” stage. I’ll share a personal experience that provides a clear and compelling […]