Female Leaders in the Workplace
It’s good for a business to run like a girl Like them or not, events like the buzz over the Fearless Girl statue and the domestic success of Wonder Woman point to a cultural shift. The narrative of women in positions of strength and leadership is increasingly common in the United States, and it’s […]
4 Ways You Can Start Building and Capturing Links From Outside Sources
As with any marketing activity, the first step in any link building campaign is the creation of goals and strategies. Unfortunately, link building is one of the most difficult activities to measure and control — but that doesn’t mean it’s completely out of your hands. Here are four ways you can start capturing and building […]
Google Yourself — Your Online Reputation Precedes You
A study conducted by BIA/Kelsey found that 97% of consumers do research online before going to a local business. And how do you do research online? Yep, you just type a business’s name right into your favorite search engine. In the digital world, the web is often our first and most important impression, and finding […]
When to Call the Experts: Outsourced vs In-House Marketing
Let me tell you about the time I (accidentally) flooded my apartment because of a leak in my kitchen sink. I performed a Google search for leaky sink and found the “best drain pipe joint filler compound” on the market. I bought it and followed the instructions … but it didn’t work. The leak was […]
Your Way to a Professional Website: To DIY or Not to DIY, That Is the Question
There is a time and place for everything, there are fixes and do it yourselfers that are best left to the professionals. When it comes to your website, there are several factors that will determine whether you need a fully custom website, designed from scratch; or if a do-it-yourself option like Wix, Weebly, or Squarespace […]
Marketing in El Paso
Living and marketing in El Paso, a border town with a population that is more than 79% Hispanic, has allowed us to find and create opportunities for our clients to engage a greater share of the growing Hispanic market by keeping the connection between culture and message alive. El Paso is #16 of America’s Top […]
Case Study: Measurable Strategies Helped Dockside Divers Increase their Leads and Sail Past the Competition
[su_row] [su_column size=”1/3″] [/su_column] [su_column size=”2/3″ ] About Dockside Divers Dockside Divers is San Diego’s most reliable performance yacht care company. Dockside Divers services over 500 boats in select marinas throughout the San Diego area with hull cleaning, surveys, and topside cleaning services. [/su_column] [/su_row] [su_row] [su_column size=”1/3″][su_divider top=”no” size=”1″ margin=”18″] CHALLENGE How can Dockside Divers, […]
What El Paso Politics, Coca-Cola, and Pepsi Have Taught Us About Marketing
All politics is local.” Tip O’Neill, Former U.S. Speaker of the House O’Neill is probably most famous today for that quote. He coined this phrase to try and encapsulate the principle that a politician’s success is directly tied to his ability to understand and influence the local issues of his constituents. Politics in El Paso, […]
Case Study: Las Cruces Magazine moves from unclear SEO strategy to continuous and user-friendly optimization with 8 Signal
[su_row] [su_column size=”1/3″] [/su_column] [su_column size=”2/3″ ] About Las Cruces Magazine Las Cruces Magazine is the premier lifestyle magazine of the Mesilla Valley. Las Cruces Magazine has sections on health care, area schools, real estate, the economy, arts, culture, festivals, restaurants, entertainment, and activities. You can find everything you need to know about the Las […]
Case Study: Grant Norsworthy
[su_row] [su_column size=”1/3″] [/su_column] [su_column size=”2/3″ ] About Grant Norsworthy Grant Norsworthy is a Grammy-nominated, Dove Award-winning musician and speaker. His message was born from a personal journey that was deeply impacted by the Word of God. He is uniquely qualified as a captivating voice on a number of important topics to all sincere followers of […]