Experience Your Company Through Your Clients’ Eyes with the Customer Value Journey
Guide your target audience from being strangers to raving fans with this 8-step marketing roadmap.
How many times do you try to land a sale during the first conversation, ultimately driving your leads away? You think you have a sales strategy in place, but without documenting the process with the Customer Value Journey, you won’t know for sure. Here’s how the Customer Value Journey (CVJ) empowers your business:
- You can’t optimize something you haven’t documented. The CVJ introduces you to everything your client experiences with your company — the good, the bad, and the ugly. Understand how your clients feel and optimize the process!
- Generate a predictable flow of customers through a sequential, step-by-step process.
- Align the interests of your company and customers by expanding your measure of success beyond the sale. You won’t just find clients — you’ll create raving fans.
- Develop a shared language between you and your customers by uncovering and serving their intrinsic needs.
Mapping your Customer Value Journey with 8 Signal
In 8 Signal’s Accelerated Growth Strategy Session, your team will meet with one of our strategists and together will map out your Customer Value Journey, a proprietary 8 Step Framework that guides your prospects from complete strangers to raving fans.
This is the same process we apply to every successful digital campaign at our agency.