The content manager will own the creation and direction of all content marketing initiatives across multiple platforms and formats for 8 Signal and clients. The ultimate goal of these efforts is to increase website traffic and drive engagement, qualified lead generation, customer retention, and other positive client-related outcomes.
The content manager will help define a brand’s story, in addition to developing consistency for the brand’s storytelling. They will also have an obsession for content performance, reporting, and analytics.
Our content manager will lead the development of our content initiatives with a publisher/journalist mindset, in all forms, to drive new business and cultivate new opportunities with our current client base through their work. The right candidate will have the heart of a teacher, with a love of learning, writing, and communicating in all forms. They will see the value of every person on our team and put them at ease, empowering them to tell their stories to our audience.
Typical weekly duties for a content manager
How success will be measured
The content manager will be measured on the continual improvement of customer nurturing and retention through storytelling, as well as the increase in new prospects, through the consistent development and deployment of content.
Bachelor’s degree. Degrees in English, Journalism, Public Relations or related communications fields preferred but not required.
The content manager role requires a combination of marketing and publishing mindsets, leading at all times with a “customer first” mentality. In essence, the content manager is the company storyteller and must be empathetic toward the pain points of the customer.
Specific skills required include:
Shares 8 Signal company values: